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You are here: Home / Instagram / Share Netflix Recommendations to Instagram Stories Using New iOS Feature

January 24, 2019

Share Netflix Recommendations to Instagram Stories Using New iOS Feature

Anne Felicitas writer at AdvertiseMint, Facebook ads comapny

Photo Courtesy of Variety/ Unsplash

After watching Netflix’s interactive, choose-your-own-adventure movie, Bandersnatch, I quickly went to Facebook and wrote a raving review, praising the movie for its innovation. When movie fans like me see a beloved movie, we flock to social media to breathlessly declare our praises. It seems Instagram recognizes this habit given its partnership with Netflix.

According to Variety, Netflix integrated with Instagram to allow iOS (and soon Android) users to share their favorite movies and shows to Instagram Stories. If users are particularly pleased with a title that they saw, they can easily click the title and choose the “Share to…Instagram Stories” option. If compelled, users can add text, stickers, and gifs to the default art. Users can either send their recommended title to their Stories or to specific friends from Direct.

This partnership not only helps movie fans gush about their favorite films, but it also helps Netflix drive more traffic to its app and increase views, especially when people on Instagram are already open to Netflix recommendations. (I’ve numerous times seen friends ask for recommendations on Stories.)

Instagram is just one out of several partnerships Netflix made in May of last year. The movie-streaming company also partnered with Spotify and Soundcloud, and I can’t wait to see what those partnerships will come up with.

By Anne Felicitas, editor at AdvertiseMint, best Facebook advertising agency

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Article by Anne Felicitas / Instagram

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

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