AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Marketing / Using Facebook Ads to Increase Black Friday Sales with Christian Sierra

November 13, 2020

Using Facebook Ads to Increase Black Friday Sales with Christian Sierra

NOV. 17, 2020

In this episode of Duke of Digital, podcast host and AdvertiseMint CEO Brian Meert is joined by Christian Sierra, digital marketing manager at AdvertiseMint, to discuss Black Friday strategies, including targeting the right audience, crafting an effective offer, and anticipating high advertising costs. 

Who to Target

With several years of marketing experience and a Facebook Blueprint certification under his belt, Sierra has a few helpful tips in store for advertisers. He begins the conversation with insight into the ideal target audience for Black Friday ads. According to Sierra, advertisers must place 90 percent of their attention on customers in the middle and bottom of the sales funnel. These are customers who have interacted with a business in the past, whether that’s initiating a check out, visiting a website, or interacting with the business’ social media pages. 

When serving ads to high-interest customers, Sierra says advertisers should prepare those audiences for the upcoming Black Friday sale. To do so, he recommends encouraging audiences to register for newsletters so that they may be notified when the first deals drop. 

How to Craft Black Friday Deals

According to Sierra, to run successful Black Friday campaigns, advertisers must create explicit, competitive, and attractive offers. 

“We’re all looking for the biggest deals. If it’s not over the numbers of 20 percent, people aren’t even looking. They’ll look for the next one. Give them a compelling offer.”

Advertisers should offer the most significant deal of the year, since consumers are expecting irresistible offers during this time. 

In addition to offering the best deals, instilling a sense of scarcity is also an effective tactic — a product is more attractive to customers when they believe it to be in limited supply. 

Of course, offering the biggest sale of the year could result in revenue loss. However, with those losses come new customers for the new year and an increase in customer lifetime value. 

Black Friday Advertising Costs

Because Black Friday is a popular day to sell, a day when many businesses are serving ads to Facebook’s platform, advertisers should expect costs to rise at this time. For this reason, it’s important to target warm audiences. Cold audiences are not likely to purchase from a business they’re unfamiliar with. If targeting cold audiences is a necessity, separating cold audiences form warm audiences and allocating more of the budget to the latter group is an effective tactic.

Sierra reveals more of his Black Friday tips, including creating the most effective campaign structure, setting the right bid caps, allocating the correct budget amount, and fixing under-performing ads. To learn more about these tips, listen to the eighth episode of Duke of Digital.

By Anne Felicitas, editor

Comments

comments

Article by Anne Felicitas / Marketing

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.