Do you know what makes a good TikTok ad?
Thanks to TikTok’s vast user base, it is a top destination for social media advertisers. However, creating an effective ad on this platform requires some work. It demands a blend of creativity, strategy, and understanding of the TikTok audience. That said, the best ad for TikTok is user-generated content.
This blog post will discuss TikTok UGC and what makes it best for TikTok video ads.
What is TikTok User-Generated Content?
TikTok User-Generated Content (UGC) refers to videos or other content created and shared by users rather than brands or professional creators. This type of content is made by everyday people who use TikTok to express themselves, showcase their talents, or simply share moments from their lives. UGC on TikTok is often characterized by its authenticity and creativity, as users create videos that reflect their own interests, experiences, and perspectives. So, when you see someone lip-syncing, dancing, or doing something wild on TikTok, chances are you’re watching User-Generated Content.
Why is UGC the Best for TikTok Ads?
As mentioned, UGC is the secret sauce that makes TikTok video ad campaigns good and downright fantastic. But why is it best for TikTok ads? Below, we will explore the reasons why UGC is the best TikTok ad:
1. Authenticity.
UGC is the epitome of authenticity. When real people showcase your product or engage with your brand, it adds a genuine touch that resonates with the TikTok community. Authenticity builds trust, key to winning hearts on this social media platform.
2. Endless creativity.
You tap into endless creativity by encouraging users to create content around your brand. The diverse and imaginative ways users interpret and showcase your product can be crucial for unique and attention-grabbing content.
3. Cost-effective and efficient.
Leveraging UGC is a cost-effective strategy. Instead of investing hefty sums in professional production, you let your followers do the heavy lifting. This saves on resources and ensures a steady stream of fresh, engaging content.
How To Get UGC for Your TikTok Ads
Do you want to spice up your TikTok ads and make them as cool as the videos on your For You page? Below, we’ll explore how you can tap into the creative genius of TikTok creators and turn their fun into the spotlight for your brand:
1. Know your audience.
Understand who you want to reach. What makes them laugh? What trends are they into? Knowing your audience helps you tailor your UGC request to something that clicks with them.
2. Create a catchy challenge.
Create a challenge related to your brand or product. Make it fun, easy to join, and, most importantly, shareable. The more engaging your challenge, the more likely users will jump on board.
3. Leverage hashtags.
Create a unique hashtag for your campaign, and encourage users to include it in their posts. This helps you track your submissions and boost the discoverability of your UGC.
4. Incentivize participation.
People love perks. Consider offering incentives like giveaways, discounts, or featuring the best submissions in your official content. Incentives sweeten the deal and motivate users to actively contribute.
5. Work with TikTok influencers.
Team up with TikTok influencers relevant to your brand. Influencers often have a massive following and can kickstart the UGC momentum. Their involvement adds credibility and widens the reach of your TikTok advertising campaign.
TikTok Ad Creative Best Practices
If you want your shine on the TikTok app, you need to follow TikTok ad creative best practices. The following are practices that can make your video ads stand out and capture the hearts of the TikTok community:
1. Grab attention instantly.
The first few seconds are make or break. Start your video with a bang, whether it’s an interesting question, a burst of energy, or a surprising visual. Kook your viewers from the get-go.
2. Catchy captions.
Create attention-grabbing captions that complement your video. Captions add an extra layer of engagement, whether a witty remark, a call to action, or a story snippet.
3. Visual flair with effects.
Experiment with TikTok filters, transitions, and visual effects to add flair to your videos. Creativity knows no bounds when it comes to the visual elements of TikTok.
5. Use TikTok’s Creative Center.
TikTok’s Creative Center offers several tools to turn creative ideas into engaging and impactful ads. It welcomes both beginners and seasoned advertisers with its intuitive and user-friendly interface.
TikTok Ad Specs
So, you’ve got a killer idea for a TikTok ad and are ready to make a splash on the TikTok app. But wait, before you hit record, it’s crucial to understand the TikTok ad specs.
TikTok offers various ad formats to suit different goals. These formats include in-feed ads, spark ads, brand effects, and branded hashtag challenges ad specs. Know your ad type to align with your campaign objectives.
Also, we advise that you visit the platform’s business help center. You will find aspect ratios, resolution, file type, file size, duration, and more specs here.
TikTok Ad Examples
If you’re on the lookout for inspiration, look no further. We’ve rounded up a collection of TikTok ad examples demonstrating the diverse and innovative ways brands capture the TikTok community’s attention. The following are the TikTok ad examples:
1. Chipotle’s #GuacDance challenge.
Chipotle’s clever use of a Branded Hashtag Challenge, #GuacDance, encouraged users to show off their guacamole-making dance moves. The challenge went viral, resulting in millions of user-generated videos and increased brand engagement.
2. Gymshark’s High-Energy In-Feed Ad.
Gymshark, a fitness apparel brand, nailed the In-Feed Ad game by creating high-energy workout videos that resonated with TikTok’s active user base. The dynamic visuals and catchy music showcased their products in action.
3. Nike’s Inspirational #YouCantStopUs Campaign.
Nike launched a powerful In-Feed Ad campaign featuring a montage of inspiring sports moments. The uplifting content resonated with TikTok’s energetic user base, aligning with Nike’s brand ethos.
Conclusion
User-generated content isn’t just the best TikTok ad; it’s the heartbeat of the TikTok community. Empowering your users to become ambassadors for your brand will elevate your TikTok advertising game to new heights. So, let the users take center stage and watch the magic unfold!
Are you planning TikTok ad campaigns? Contact the leading TikTok ad agency.
Frequently Asked Questions
Why is User-Generated Content (UGC) considered the best for TikTok ads?
Users creating content around your brand adds a genuine touch, making it more trustworthy and engaging.
How can I encourage users to create content for my brand on TikTok?
Start by crafting a compelling challenge or campaign related to your brand.
Is User-Generated Content suitable for all types of brands on TikTok?
Absolutely! UGC is a versatile strategy that can be adapted to various brands and industries.