AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Your Customer Satisfaction Scores Can Make or Break Your Facebook Ad Campaigns

September 28, 2018

Your Customer Satisfaction Scores Can Make or Break Your Facebook Ad Campaigns

Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency

Businesses running ads and any social media advertising company on Facebook can now see their customer satisfaction scores. Recently our account managers discovered a new dashboard that shows a satisfaction score provided by customers who bought products through a Facebook ad. If a business’s score reflects a lot of dissatisfaction, Facebook will penalize the business. We first learned about the satisfaction score back in June. It appears Facebook has now officially rolled out the feature that allows businesses to monitor their scores.

Satisfaction score provided by customers

How It Works

According to a message Facebook sent to AdvertiseMint introducing the feature, the dashboard shares with businesses a score calculated from customer feedback. Facebook collects that feedback from a representative sample of users who purchased in direct response to Facebook ads. Facebook then takes that feedback to generate an overall score for the business on a scale of zero to five.

The satisfaction score ranges from zero to five

If the score drops to two or under, the ad cost will rise and the reach will decrease. If a business maintains a low score, Facebook will increase penalties each month until that score is improved. If the score drops to one or less, the business will be unable to run ads on Facebook’s platform.

The dashboard allows businesses to monitor their customer score and see reviews from customers.

“We hope you’ll use this information to improve your service and help us build trust on Facebook,” Facebook said in its message with the rollout. “This will create a better experience for both you and your customers.”

As previously mentioned, we learned back in June that Facebook was gathering customer feedback to identify poor experiences with businesses that run ads on the platform. Facebook began this practice to crack down on platform abuse by advertisers. To solicit feedback, Facebook sends a notification to users who made purchases after clicking an ad, The Verge originally reported.

Facebook doesn’t just rate businesses. Back in August, Facebook released a new rating system for measuring users’ trustworthiness on a scale of zero to one.

Written by Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency

Comments

comments

Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.