The Facebook marketing stats are undeniably impressive: the platform has more users than any other social media website, making it one of the best places to promote your business. But, with more than 90 million business pages, advertisers need to stay ahead of the curve if they want their brands to stand out.
Luckily, experts are constantly giving out their knowledge to the public to gain a competitive advantage and keep up with digital marketing trends. Whether you’re completely new to the platform and seeking advertising management resources for beginners, or you’re a Facebook ad veteran hoping to keep your game sharp, there’s a ton of great books, articles, and courses ready for you to use.
We asked our Facebook advertising agency experts for fantastic books to start with. Here are eight books that will teach you everything you need to know about creating a stellar Facebook advertising campaign.
1. Ogilvy on Advertising in the Digital Age
Miles Young, chairman of Ogilvy and Mather, breaks down what it means to create advertisements for digital consumption, as well as how to bridge the gap between design for digital and print mediums.
2. The Complete Guide to Facebook Advertising
In this comprehensive guide, Brian Meert explains how to take advantage of Facebook’s 2.3 million monthly active users and how to grow your brand by effectively targeting and connecting with your audience. Because this book contains step-by-step instructions and screenshots on how to create ads, it’s best suited for advertisers new to Facebook advertising.
3. Advertising Concept and Copy
Creativity is the key to a successful advertising campaign. This book explains how you can develop a strategy to build modern, meaningful ads that attract clicks.
4. Jab, Jab, Jab, Right Hook
If your main goal is to stay ahead of the competition, this book will show you exactly how to become a leader in your industry. Social media expert Gary Vaynerchuk explains how a killer “right hook” can take down your competitors and how this age-old advertising strategy has evolved for online platforms.
5. Phrases That Sell
Industry experts Edward Werz and Sally Germain give readers more than 5,000 sales phrases and discuss how to use them to create a captivating hook that will bring in customers.
6. How to Write Copy That Sells
In the same vein as the fifth entry on this list, this book will teach you how to write exceptional copy without the standard “salesy” clichés that have been used to death by advertisers throughout the years.
7. Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customer in 10 Minutes
Facebook is a powerhouse for brand visibility, but a targeted approach is the best way to connect to your audience. This book explains exactly how to convert Facebook users into lifelong customers in just a matter of minutes.
8. Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
World-renowned Facebook marketer Nicholas Kusmich breaks down his four-step process to effectively forging and retaining meaningful customer relationships by focusing on input rather than return.
An advertising tool is only as effective as the content it’s promoting, so pick up a book from this list to optimize your next Facebook campaign. Want to get even more expert help for your Facebook ads? Check out this list of Facebook marketing partners that might be able to help you, or contact our Facebook advertising agency for professional dedication to your digital marketing strategy.
