Everyone is talking about influencer marketing this year, but why is that? Well, influencers are projected to become even more important for businesses that want effective digital marketing in 2022. But what is an influencer's role in marketing exactly, and why are they becoming so integral for … [Read more...]
Thinking of Buying an Amazon FBA Business? Read This First.
Are you thinking of buying an Amazon FBA business? If so, it's important to do your homework first. In this blog post, we will discuss some of the things you should consider before becoming a new owner and seller. We'll cover what Amazon FBA is, why someone would want to buy an existing FBA … [Read more...]
Outsmart These 4 Facebook Ad Setbacks Caused By the iOS 14 Update
Here's news you probably already heard: The iOS14 update has caused Meta (formerly Facebook) a lot of problems with their advertising business. Meta has already decided that their long-term solution is to build the metaverse, but the people using their ads can't exactly wait out the massive decline … [Read more...]
The Banning Surveillance Advertising Act of 2022 Explained
The Banning Surveillance Advertising Act was introduced recently by representatives Anna Eshoo, Jan Schakowsky, and senator Cory Booker, and it immediately generated a lot of buzz within the marketing industry. But what is the bill really about, what areas are most important for businesses and … [Read more...]
Snap Advanced Conversions Looks Promising, But How Does It Work?
What is Snap Advanced Conversions? Snap’s Advanced Conversions is a data collection, analysis, and reporting process that provides quality advertising services and conversions reports while respecting user privacy and the increasing restrictions around data tracking. Its strategy and how it works … [Read more...]
14 Hidden Benefits of Social Media Marketing for Business
Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing, too). However, it's not just about having a Facebook advertising campaign and tweeting out your products every once in a while - with the right … [Read more...]
How to Deal with Amazon Hijackers: 4 Steps for Amazon Sellers
There are many challenges that Amazon sellers face, but few are quite as frustrating and potentially damaging to sales as hijackers and counterfeits. Scammers will copy your listing, start price wars, or even send threats - and Brand Registry doesn't always prevent them from doing so, either. If … [Read more...]
6 Hidden Ways to Optimize Amazon Listing & Rank Results
Optimized listings on Amazon are easily discoverable, have high click-through rates (CTR), have high conversion rates, and get more sales as a result. It sounds simple enough to start selling on Amazon, right? Wrong. 95% of Amazon sellers fail within the first 12 months. Product listing … [Read more...]
The Best Time to Post on TikTok, According to Data
Does it matter what time you post on TikTok? The numbers show when you upload makes a difference. When you post on TikTok isn’t as important as when you post on Instagram or other social media platforms, but finding the best time to post on TikTok can still be an advantage that helps boost your … [Read more...]
Notable Viral Marketing Examples to Inspire Your 2022 Strategy
Is there really such a thing as a strategy that can make campaigns go viral? Well, yes and no. The topic of viral marketing is not straightforward; that's why we'll uncover its colorful past, present, and uncertain future as we head into 2022. What is Viral Marketing? The definition of viral … [Read more...]
