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February 18, 2022

What is an Influencer and What Can They Do For Your Marketing?

Everyone is talking about influencer marketing this year, but why is that? Well, influencers are projected to become even more important for businesses that want effective digital marketing. But what is an influencer's role in marketing exactly, and why are they becoming so integral for serious … [Read more...]

February 11, 2022

Thinking of Buying an Amazon FBA Business? Read This First.

Are you thinking of buying an Amazon FBA business? If so, it's important to do your homework first. In this blog post, we will discuss some of the things you should consider before becoming a new owner and seller. We'll cover what Amazon FBA is, why someone would want to buy an existing FBA … [Read more...]

February 4, 2022

Outsmart These 4 Facebook Ad Setbacks Caused By the iOS 14 Update

Here's news you probably already heard: The iOS14 update has caused Meta (formerly Facebook) a lot of problems with their advertising business. Meta has already decided that their long-term solution is to build the metaverse, but the people using their ads can't exactly wait out the massive decline … [Read more...]

January 28, 2022

The Banning Surveillance Advertising Act of 2022 Explained

Banning Surveillance Advertising Act to Prohibit Ad Targeting

The Banning Surveillance Advertising Act was introduced recently by representatives Anna Eshoo, Jan Schakowsky, and senator Cory Booker, and it immediately generated a lot of buzz within the marketing industry. But what is the bill really about, what areas are most important for businesses and … [Read more...]

January 21, 2022

Snap Advanced Conversions Looks Promising, But How Does It Work?

What is Snap Advanced Conversions? Snap’s Advanced Conversions is a data collection, analysis, and reporting process that provides quality advertising services and conversions reports while respecting user privacy and the increasing restrictions around data tracking. Its strategy and how it works … [Read more...]

January 14, 2022

14 Hidden Benefits of Social Media Marketing for Business

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing, too). However, it's not just about having a Facebook advertising campaign and tweeting out your products every once in a while - with the right … [Read more...]

January 6, 2022

How to Deal with Amazon Hijackers: 4 Steps for Amazon Sellers

There are many challenges that Amazon sellers face, but few are quite as frustrating and potentially damaging to sales as hijackers and counterfeits. Scammers will copy your listing, start price wars, or even send threats - and Brand Registry doesn't always prevent them from doing so, either. If … [Read more...]

December 31, 2021

6 Hidden Ways to Optimize Amazon Listing & Rank Results

Optimized listings on Amazon are easily discoverable, have high click-through rates (CTR), have high conversion rates, and get more sales as a result. It sounds simple enough to start selling on Amazon, right? Wrong. 95% of Amazon sellers fail within the first 12 months. Product listing … [Read more...]

December 17, 2021

Notable Viral Marketing Examples to Inspire Your 2022 Strategy

Is there really such a thing as a strategy that can make campaigns go viral? Well, yes and no. The topic of viral marketing is not straightforward; that's why we'll uncover its colorful past, present, and uncertain future as we head into 2022. What is Viral Marketing? The definition of viral … [Read more...]

December 3, 2021

How to Use Customer Match for Google Ads with Zapier

Zapier announced its Customer Match feature is now more widely available for Google Ads to all eligible users. As an expert Google Ads agency that uses Zapier’s automation features in our own campaigns, our team knows how useful Customer Match is to reach advertising goals and increase return on … [Read more...]

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