Facebook Ads

We’ve got some top secret info that was leaked – even though it is only a few days before it will be announced at the F8 conference, it is still exciting. The story? Since most businesses don’t have the resources or tech skills to build chatbots themselves, Facebook wants them on Messenger. … [Read more...]

Despite Facebook’s unique status as a distribution platform for publishers, it hasn’t been the most effective at helping publishers make money. However, Facebook recently announced some big changes to its ad policies that make it easier for brands and publishers to monetize their content. Under the … [Read more...]

As always, Facebook is monitoring which of their ad features are giving marketers the most bang for their buck. This time, they noticed that Facebook Carousel Ads drive better performance than single image ads. Why? Because they allow you to showcase multiple relevant images to potential … [Read more...]

EXCITING NEWS for you this week! Facebook is making more changes to the advertising policies for its Instant Articles – now, publishers can place video ads into the content that they post on the platform. Facebook previously said that they would allow publishers to have an ad unit it the bottom … [Read more...]

Facebook recently introduced improvements to make it easier for marketers to create an immersive and expressive experience on Facebook Canvas Ads. What kind of improvements are we talking about? These Facebook Canvas Ads improvements include a preview sharing feature to easily share a draft … [Read more...]

Once again, Facebook is giving marketers a glimpse into its marketing platform with its new tool so that they can understand how ads perform and what they can do to make their ads better. The name? Delivery Insights. With 3 million advertisers competing for the attention of more than a billion … [Read more...]

Yahoo acquired Tumblr back in 2013, but the relationship hasn’t been as profitable as both parties had thought. They did have a brief honeymoon where Yahoo was seeing revenue, but the network mainly failed. Most recently, Yahoo wrote the value of Tumblr as 20 percent – ouch. To try to save their … [Read more...]

We knew that Facebook was going to roll out the new Facebook ads in their Messenger app in the second quarter. Well, now we can see what they will look like. Jonathan Tzou, director of marketing at GSV Labs, screenshotted a promotion for Uber that appeared at the top of his Messenger app: The … [Read more...]

Facebook is continuing to make itself the “cross-platform platform,” as they announced a way to track performance of advertising across devices. Now marketers can see how people are balancing desktop, mobile and tablet before they make a conversion. Through the new reporting, marketers can see … [Read more...]