You can discover valuable information about your customers by tracking their activity on your business’s website. Various coding tools are available to help you track behaviors so you can measure the success of your ad campaigns and find insights into what you should change. The Facebook Pixel is … [Read more...]
How to Assign Partner Roles in LinkedIn Campaign Manager
In digital advertising, collaborative efforts are pivotal in driving successful campaigns. The dynamic landscape of LinkedIn Campaign Manager introduces a powerful tool for streamlining teamwork and enhancing campaign management capabilities – Partner Roles. In this comprehensive guide, we'll … [Read more...]
LinkedIn Introduces Q&A Video Feature
With the growing popularity of video (Facebook jumped from one to eight billion video views in fourteen months), LinkedIn understandably develops their own video feature. Yesterday, LinkedIn introduces a Q&A video feature for influencers. These 30 second videos provide a space for Influencers to … [Read more...]
LinkedIn Introduces B2B Targeting Ads
How cool is this – advertisers can upload lists of up to 30,000 companies and LinkedIn will target ads to those companies’ employees. LinkedIn, we sincerely thank you for letting us use your own data of over eight million company pages to target our ads. This is similar to Facebook’s Custom … [Read more...]