Don't feel bad if you just started advertising on social media. There are plenty of resources available with tips on what to do. But just as important is what not to do. Do NOT... Begin Without a Solid Plan You should know your brand, your product, and your customer before diving in. Go Without … [Read more...]

As an entrepreneur, you spend time and money on your marketing campaigns to achieve one goal: generate sales. You buy Facebook ads hoping that your customers will purchase your products or services. You hire a social media manager to manage your social media campaigns so more people know about your … [Read more...]

If your Facebook feed hasn't been blowing up with adults going bonkers for a new smartphone-based, virtual reality-esque new Pokémon game called Pokémon Go, you are lucky. The rest of us haven't been able to escape friends looking down at their phones, taking the most efficient paths from Poké Stop … [Read more...]