Have you ever kept your phone in a desk drawer or left it in a different room while you watched TV? That's okay. Most U.S. users would share your resounding no, according to a Facebook IQ study. The study—"TV Watching in the Digital Age: Consumer Attention and Engagement” by Tobii Pro Insight and … [Read more...]

So you've decided to create a mobile app. Brilliant! Mobile apps are a powerful part of today's advertising and brand-building experience. But everyone makes apps these days, so it's imperative that your app stands out above the rest. Because the key to the success of any mobile app is its … [Read more...]

Don't feel bad if you just started advertising on social media. There are plenty of resources available with tips on what to do. But just as important is what not to do. Do NOT... Begin Without a Solid Plan You should know your brand, your product, and your customer before diving in. Go Without … [Read more...]

As an entrepreneur, you spend time and money on your marketing campaigns to achieve one goal: generate sales. You buy Facebook ads hoping that your customers will purchase your products or services. You hire a social media manager to manage your social media campaigns so more people know about your … [Read more...]

If your Facebook feed hasn't been blowing up with adults going bonkers for a new smartphone-based, virtual reality-esque new Pokémon game called Pokémon Go, you are lucky. The rest of us haven't been able to escape friends looking down at their phones, taking the most efficient paths from Poké Stop … [Read more...]