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Home » Facebook Advertising Glossary » Autobid

March 30, 2016

Autobid

Also known as Optimized CPM,  autobid automatically optimizes your bid to help you reach your advertising goal. This can be for impressions, clicks, app installs, or conversions. Facebook will adjust the spend to reach the users who are most likely to complete your objective. When you select autobid, you will be billed for impressions.

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