People who saw your sponsored stories or ads with social info about people and Pages they’re connected to on Facebook. These connections may have Liked your Page, responded to an event or used your app. If you’re not using sponsored stories or advertising a Page, event or app, you won’t have Social Reach. The number of people your ad was shown to with social information. For example, if 3 people see an ad 2 times each that says a friend likes your Page, it counts as 3 social reaches.
About Brian Meert
Brian Meert is the CEO of AdvertiseMint, a Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in the entertainment, fashion, finance, and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing & advertising.