AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / CM Tooltip Glossary Pro / Unique Clicks (All)

April 6, 2016

Unique Clicks (All)

What Does Unique Clicks (All) Entail?

This is a metric that counts every unique (a term used to describe a new user) who clicks on your ad and/or are taken to whatever web page that might link them to whether it is other ads, your website, or associated pages. It gives you a good idea of your reach and what proportion of that reach is actually being moved by your brand and content strategy. 

This metric also accounts for engagements and interactions like reacting to a post, commenting on a post, expanding an image on your ad, clicking a call to action button, or generally any actions fulfilling what you identified as your ad campaign’s objective.

Therefore, it accounts for more user actions taken than just link clicks (all) so don’t be surprised if you see a large gap between those two metrics.

This is different from your standard click-through rate because it does not count the same user more than once. This allows for a clearer picture of the audience that you have been targeting and to figure out ways to further engage with them and drive more interactions and conversions.

For example, if the same user was shown your ad twice and they clicked on the ad both times, it is only counted as one unique click even though it is technically two clicks which are valuable interactions and potential conversions for you.

So, with this metric you are analyzing the quality of the interactions you are getting, rather than focusing on the quantity. It is best to use if you are trying to maximize your ROI.

Tim Mossholder/ Unsplash

What are the Differences Between Unique Clicks and Outbound Link Clicks?

Unique clicks (all) account for much more than just a user being directed to an outbound link like your landing page where they can complete a sale. While every click may not result in revenue for you or your client, it is still valuable information to pay attention to. You want to see who you are driving and with what kind of content to create more of it.

How Are Unique Clicks Relevant to My Ad Campaign?

In addition to understanding how your target audience is actively engaging and interacting with your ad, many marketers also use cost per unique clicks to understand how their campaign is succeeding or failing in certain ways. This allows you to understand how much money you are spending on each new user and if that is sustainable for your business or not.

Comments

comments

Related Articles:
  • Facebook Unique Clicks (All)

Article by Brian Meert

About Brian Meert

Brian Meert is the CEO of AdvertiseMint, a Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in the entertainment, fashion, finance, and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing & advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.