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You are here: Home / Facebook / Facebook Rolls Out New Targeting Option: Canvas Ad Viewers

September 22, 2016

Facebook Rolls Out New Targeting Option: Canvas Ad Viewers

If you’ve managed ad campaigns before, you’d know that you can upload a list containing your customer’s contact information, as well as age, gender, and location to Custom Audience. While that is a great tool to remarket to your already existing customers, Facebook has created another great ad-targeting option for Custom Audience. This new targeting option, which has been rolling out slowly and quietly, allows you to target an audience that views your canvas ads. If you want to access Facebook’s new targeting option that targets Canvas Ad viewers, follow the steps below.

Step 1: Go to Custom Audience

To go to your Custom Audience, click the “Business Manager” tab then click “Audiences”.

screen-shot-2016-09-20-at-1-22-06-pm

Step 2: Click “Create a Custom Audience”

Once you’re directed to the Audiences page, click “Create a Custom Audience,” the first option presented below.

screen-shot-2016-09-20-at-1-22-23-pm

Step 3: Click “Engagement on Facebook”

Click the third option, “Engagement on Facebook”.

screen-shot-2016-09-20-at-1-22-36-pm

Step 4: Click “Canvas”

Click “Canvas,” the last option offered on the screen. As you can see, you can also create a custom audience based on those who have viewed your video and lead ads.

screen-shot-2016-09-20-at-1-22-49-pm

Step 5: Create Audience

Fill in the required fields listed on the page. You can choose which canvas ad, action, and days you want your list to be based off of. After you’ve filled in the required fields, click “Create Audience” to finish.

screen-shot-2016-09-20-at-1-23-28-pm

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Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

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