Like most entrepreneurs, you’re probably contemplating starting an ad campaign without the help of an ad agency. This is of course doable, but like most entrepreneurs new to Facebook advertising, you are likely to begin your ad campaigns with boosted posts. Of all the Facebook ads that exist, this is the easiest to do. If you want to learn how to create a Facebook Boosted Post, follow the steps below.

Step 1: Click create ad

Go to your news feed at facebook.com and click “Create ad” located under “Pages” on the left column of your page.

Step 2: Choose your objective

Objectives are the goals you want to achieve through your ad. Most businesses new to Facebook advertising choose “Boost your posts” as it is the easiest way to create an ad. However, you can select a variety of objectives such as sending people to your website, increasing engagement in your app, or promoting a product catalog.

Step 3: Create your ad account

Fill in the required information. Select your country, currency, and time zone. All your ad billing and reporting will be recorded in the currency and time zone you selected. Then click “Continue“.

Step 4: Choose an audience

Choose who you want your ad to be targeted to. You can choose a location specific to a country, state, or city. You can choose to widen or narrow your audience by adding more preferences in interests, geography, or demographics. Fill in the information then click “Save This Audience“.

Step 5: Choose your placements

Choose where you’d like your ads to appear. You can send your ads to users’ phones, within the news feed or right column of their desktops, on Instagram, or all of the above. After you choose, scroll down to the next section.