AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
    • Facebook Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Google Ads Advertising Agency
    • Amazon Advertising Agency
    • Pinterest Advertising Agency
    • TikTok Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
    • Wiki
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / New Call-To-Action Allows Business Owners to Message WhatsApp Users

September 15, 2017

New Call-To-Action Allows Business Owners to Message WhatsApp Users

anaSeptember 15, 2017

Business owners who want to reach users through WhatsApp can now do that through Facebook ads. TechCrunch recently found a code that business owners can use in Facebook’s ad manager to create a “Send WhatsApp Message” call-to-action.

[bctt tweet=”New chat button allows #WhatsApp users to #chat with #businesses. #calltoaction” username=””]

The WhatsApp call-to-action works like a Facebook Messenger call-to-action. When users click the chat button, a WhatsApp conversation with the business opens up. According to TechCrunch, WhatsApp is currently testing this new feature only with Facebook ads, holding off for now on selling ads directly through the WhatsApp platform.

The code that TechCrunch found in Facebook’s ad manager looks like this:

Photo Courtesy of TechCrunch

In order for a business to converse with a WhatsApp user, the user must first initiate the conversation by selecting the “Send WhatsApp Message” call-to-action, which indicates approval for contact. In the future, WhatsApp will likely charge businesses to reach out to consumers they’ve already communicated with, much like the Facebook Messenger call-to-action.

What This Means for Advertisers

With this new call-to-action, businesses can now reach a whole new demographic of customers: WhatsApp users. Although more people tend to know about Facebook Messenger, there are still those who prefer the WhatsApp platform and use it more frequently.

WhatsApp has over 1 billion monthly active users. That’s a whole new audience set for businesses unfamiliar with the platform.

By taking advantage of the new WhatsApp chat button, businesses can demonstrate their attentiveness to and recognition of diverse social media preferences.

New Ways to Reach Customers

Facebook develops new ways for business owners to connect with customers. However, until now, only updates for Messenger have been the main focus. Back in May, the network released Click-to-Messenger ads for Instagram. In April, Facebook announced Chat Extensions, which allows users to download movie tickets, articles, and music directly through Messenger. In January, Facebook began testing carousel ads in Messenger, similar to news feed carousel ads.

Expanding call-to-action buttons for WhatsApp is a wise decision on Facebook’s part because it removes limitations across its diverse platforms.

What do you think of WhatsApp’s new chat button? Share your thoughts in the comments section below!

Comments

comments

Article by Anna Hubbel / Facebook / advertisemint, brian meert, call to action, call to action button, code, consumer experience, facebook ad agency, facebook advertising agency, facebook whatsapp, product updates, techcrunch, whatsapp chat button

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Hear the Audiobook FREE on Audible

Posts by Network

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Hiring
  • Press Release

Popular Articles

ecommerce-changes-with-covid

How E-Commerce Needs to Adapt in a Post-COVID Economy

social-media-customer-service

How to Use Social Media to Drive Customer Retention

fomo-marketing

7 Great FOMO Marketing Tactics That Will Drive Sales

instagram-rooms

7 Ways to Use Instagram Live Rooms to Engage and Sell

how-to-drive-sales-using-facebook-messenger

How to Excite Customers and Drive Sales with Messenger

How Brands Use TikTok

TikTok Content Inspiration to Amplify Your 2021 Strategy

women-selling-on-amazon

How Women Are Winning on Amazon [Infographic]

facebook-marketing-partner-updates

Updates Announced for Facebook Partner Directory

The 10 Best Facebook Marketing Books That’ll Help Improve Your Ad Results

6 Tips to Keep in Mind Before Selling Your Products on Amazon

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Write for Us
  • Press
  • Sitemap

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Our Location

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.