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In 2021, it goes without saying that you simply need Facebook as part of your digital marketing strategy. But there’s a huge learning curve when it comes to running Facebook ads. Luckily, there are numerous books out there to help. Here are our favorites.
Ultimate Guide to Facebook Advertising by Perry Marshall, Keith Krance, and Thomas Meloche
This ultimate guide will teach you about both direct marketing with Facebook and how to use the platform in general. If you need an overall Facebook how-to for business, pick this book up.
Promising Review: “I got this book as I was already familiar with one of the authors through his [podcast] – and truly glad I made the investment. There is so much changing in FB marketing – and so much that is still new to most of us. These guys have your back and will help you keep up on the stuff to come.”
The Complete Guide to Facebook Advertising by Brian Meert
This book will help you reach 2 billion potential customers across Facebook and Instagram through its suggested advertising strategies. Plus, there are insider tips from Facebook pro (and the author of the book) Brian Meert that you won’t find anywhere else.
Promising Review: “Awesome book on Facebook advertising! I love love love the fact that this book is printed on demand and will be updated as Facebook changes so that the information is always current, no matter when you purchase the book! I have never seen that before! This book also has really great step-by-step instructions for creating your ads, with pictures so you’re never confused! I’m so glad I have this book and will recommend it to every business owner I know!”
500 Social Media Marketing Tips by Andrew Macarthy
If Facebook is just part of your digital marketing strategy, and you’re using other social platforms as well, these marketing tips will give you well-rounded advice in bite-sized morsels.
Promising Review: “As a brand new business owner, I knew social media needed to play a big part in my marketing strategy. I’m the average Facebook user, casual Snapchatter, and complete novice at Instagram and Twitter. A person could easily read this book in a few hours, but I found I wanted to constantly pause to take notes. I also found myself compelled to share the info with friends who are small business owners. Immediately I found the tips in this book to yield results. I honestly couldn’t [recommend] it higher to anyone new to using social media as a marketing tool.”
The Beginner’s Guide to Facebook Advertising by Jessica Ainsworth
If you’re a total newbie to the world of Facebook advertising, this book will hold your hand as you take your first (and next) steps. It’s a quick read, too, so if you need to expand your Facebook marketing knowledge ASAP, you can emerge that much smarter after an afternoon.
Promising Review: “This is THE BOOK for you if you, like me, were clueless about Facebook ads! I knew I wanted to use Facebook ads but had no idea where to start. I love how this book not only walks you through everything you need to know about Facebook ads but also has great information [that] any entrepreneur can benefit from, like really drilling into your target audience and how to identify them and use Facebook ads to target that audience – as well as differences between a Facebook page and group. The information is laid out simply but with all the right detail. I highly recommend this book!”
Facebook Marketing Step-by-Step by Bryan Bren
Running Facebook ads isn’t worth much unless you’ve honed in on your target audience. In this book, you’ll learn how to do just that, along with getting a step-by-step guide on how to set up, manage and learn from your Facebook ads. You’ll also explore engaging marketing strategies, like running contests.
Promising Review: “What a great resource full of valuable information and followed up by an automated series of emails. Highly recommend this book to anyone interested in FB advertising tips and techniques.”
Social Media Marketing Workbook by Jason McDonald
Don’t think that you have to do all the work when it comes to this book – while it does have workbook components, it’s also jam-packed with information about social media marketing, Facebook included.
Promising Review: “As a business owner who has not had to bother too much with social media up to now and who was beginning to feel left behind, I have to say a great big ‘thank you’ to Jason. Your book is easy to read and digest. And the support materials you offer to registered users are amazing. In less [than] a week, I have identified my best social media options and a plan is in development. A social media cloud has been lifted. It’s going to be hard work to get to where I want to be. But this book will always be there for me to dip into. Thanks again!”
More Books We Think You’ll Love
Don’t miss these must-reads, either:
- Facebook Marketing for Dummies by Stephanie Diamond and John Hyadon
- Facebook Marketing: World Class Strategies for Optimizing Your Page, Getting Lots of Likes and Creating Compelling Facebook Ads That Product Powerful Results by Susan Hollister
- Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less by Andrea Vahl
- The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil
Since your Facebook marketing education is never truly over, we think you’ll get a lot of help from our Complete Guide to Facebook Ad Targeting.