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You are here: Home / Facebook / How to Track Conversions Using Custom Conversions

September 7, 2016

How to Track Conversions Using Custom Conversions

Custom Conversions allows you to optimize and track for specific actions without making adjustments to your already existing pixel code, replacing the pixels placed on individual success pages. Custom Conversions, then, works differently than Standard Events, with which you can alter the Facebook pixel on specific pages.

Those who hate tinkering with code will love Custom Conversions as it is a more convenient way to optimize and track your customer’s actions. Setting up your custom conversions is fast and easy. Simply follow the steps below to track your conversions using custom conversions on Ads Manager.

Step 1: Click “Create Custom Conversion”

Go to custom conversions on Ads Manager. Once there, click “Create Custom Conversions“.

How-to-track-conversions-using-custom-conversions1

Step 2: Create a Custom Conversion

Afterward, fill in the required information to create a custom conversion. By filling out these rules, you are helping Facebook determine whether a customer who visited your website converted.  Choose “URL Contains” then type the URL keywords. By doing so, you are telling Facebook where in your website you want it to track. In the example below, I used “/shoes” to tell Facebook I want to track customers who landed on my page with these keywords on the URL. Then choose a category. For mine, I chose “Purchase“. By choosing this, Facebook will track for purchases. After you have filled the fields, click “Next“.

How-to-track-conversions-using-custom-conversions2

Step 3: Create a Custom Conversion

Give your Custom Conversion a name and value. Then click “Create“.

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Step 4: You’re Done!

Click “Done” to finish.

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Recommended Articles Related to Facebook Advertising:

  • How To Upload a Custom Audience to Facebook
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  • Getting Started with Facebook Ads
  • How To Claim a Facebook Ad Account through Business Manager
  • How To Find Your Facebook Ad Account ID

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Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

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