In business, you’ll need to stay on top of the latest trends to avoid falling down the pecking order. Digital marketing is the major and most effective method of giving your brand valuable exposure, thanks to the popularity and widespread reach of the internet. Multiple online platforms and software can aid you in creating and maintaining quality content that will drive your business engagement. These digital marketing tools will also help you identify and reach your target audience with ease. They range from social media advertising to email marketing apps, website analytics to content creation software, and more.
1. Google Analytics
Tech giant Google shows its commitment to helping startups and medium enterprises get ahead with its free analytical tool, Google Analytics. Despite its advanced appearance, it’s easy to learn, and it’s also invaluable for analyzing your audience’s interactions with your website. Google Analytics is best for tracking website performance. You can find, for example, your most visited web page, your number one traffic source, and specific metrics (views, page duration, bounce rates) related to your blog posts.
The allure of combining CRM and marketing in one place makes HubSpot one of the best digital marketing tools for growing your business in 2020. It helps you attract potential customers while also creating an avenue to close your deals. Here are some of the activities you can perform using this tool:
- Content curation
- Website development
- Marketing automation
- Social media management
When looking to keep in touch with customers or update them on new products or services, email marketing is often the perfect strategy for many enterprises. Mailchimp helps you contact potential customers through email campaigns. It offers a free package, great customer service support, and multiple integration options for business owners. Plus, you have the option to A/B test campaigns, create audience segments, and schedule emails in advance. Those are only a few of the activities you can do with Mailchimp.
You’ll need to monitor the performance of your social media accounts to get the best out of it. Excellent knowledge of your post stats is one of the key criteria when looking to obtain certain social media goals, such as doubling your Instagram followers. Hootsuite helps you achieve that goal: It tracks your product or service mentions, ROI, content performance, and more. You can also use it to schedule and store posts across multiple platforms.
If you want to ensure seamless and effective communication with members of your business, then Slack is just right for you. It offers multiple integrations, and it’s easy to set up. Slack users can easily switch between channels without having to go through multiple time checks. This tool is a better alternative to long email threads, sparing your inbox from too many unreads while also keeping communication fast.
It’s crucial to know what people are saying about your product or service, especially on social media. It’s impossible to monitor mentions yourself, given that about 3.6 billion people use social media. Brand24 helps you solve this dilemma. It keeps tabs on your brand mentions and ensures you stay in the loop on conversations about your business.
When it comes to content management, few digital tools make the process seamless and organized as much as Trello. Members of your organization can keep tabs on post schedules, and you can easily assign tasks to your team of developers, marketers, or writers. This way, no team member gets confused, as everyone is aware of the task they’re supposed to handle.
8. Google Adwords
Google Adwords is a paid advertising platform for businesses looking to gain exposure to their target audience via Google’s search engine result page. The pay-per-click ads appear in search results depending on the keywords users place into search. These ads then direct them to your website. Payment is flexible here, as you can choose between the pay-per-call or pay-per-click option.
Social media accounts are excellent marketing platforms for brands looking to grow their businesses. You’ll need to have a strong presence on multiple major platforms such as Facebook, Twitter, Instagram, and more. Buffer helps you manage all of your social media accounts in one place. You’ll get to create and schedule your posts, engage with followers, and more.
In the world of marketing, effectively communicating with members of your team is critical to success. Asana offers business owners a collaborative workflow management system. Team members can perform the following actions using this digital marketing tool:
- Prioritize tasks and map out deadlines
- Assign tasks
- De-silo data with one another
- Record projects
Today, most businesses have their presence spread across several online platforms. This is an attempt to carry out improvement and analysis practices in all their sectors. As a business owner, being able to manage your presence from all these platforms with just one tool can help you save a lot of time and effort. This is something Databox can do, as its developers created it to pull all your data into one place.
Aside from being a great social media platform for acquiring the latest news and trends, Twitter is a great digital marketing tool. The network offers a wide range of promotional features, including ads, retweets, and more, that allow businesses to carry out the marketing of their digital products with ease. To learn more about this, you can always check out some top twitter marketing tips and strategies from experts in the industry.
13. Facebook Ads Manager
Facebook has an ads platform. A large number of businesses use this platform to target certain markets, and with the Facebook Ads Manager the whole process is a lot easier. Facebook created Ads Manager in an attempt to improve specific advertising campaigns. Today, it provides new targeting and budgeting features for users.
SEMrush is one of the top digital marketing tools you can use for the growth of your business in 2020. It offers a platform for you to find solutions for content, SEO, PPC, social media, and competitive research. From its wide range of plans and prices, you can pick a valuable tool that supports your business. Many of the available tools include research tools for keywords, a backlinks checker, and more.
Moz is a powerful tool for digital marketing strategies involving SEO. It comes as a software tool that has two separate versions for classic and local SEO practices. Through your business location, Moz can improve your presence across search engines.
Another one of the top digital marketing tools you can use for the growth of your business is Infusionsoft. It comes as a software tool that allows small business owners to store contact information and activity history of their leads, prospects, and their customers. It segments and analyzes the data to enable businesses to access them with efficiency.
As a growing business, there are several strategies you can apply to speed up the process. One includes writing content with popular trends that are relevant to your industry. There are several types of trends, including e-commerce trends, social media trends, advertising trends, and more. When it comes to finding these trends through research and monitoring, BuzzSumo is a great tool that can help you do that. It helps you find the most shared content across several social media channels.
Canva is one of the top tools that businesses can use for their digital marketing strategies that involve designs. The tool provides a wide range of features that allow businesses to create designs for newsletters, social media posts, logos, banners, and many more.
Ahrefs is a website developed to help business owners find answers to their SEO questions. It features a set of SEO tools that allow them to run full website SEO audits, keyword research, competitor site analysis, and a lot more.
If your business has a WordPress website, then one tool you should start using is the Yoast SEO tool. It provides free and paid versions that come with a wide range of features to help you improve your SEO. A few benefits you get for using Yoast for your website are automatic generation of SEO files, website SEO audit, SEO solutions for your content, and many more.
When looking at some of the largest industries in the world, marketing is never left out of the picture. Today, business owners are now adopting the use of several digital marketing strategies to drive their audience and improve sales. Luckily, several tools can make this a lot easier. The above article talks about the top 20 digital marketing tools that you can use for business growth. Good luck!