Facebook Ads

Once a year, tech geeks, social media nerds, and eager digital marketers from all over the nation gather to one speck of the map: San Jose, California. There, lanyarded guests sporting blue F8 t-shirts congregate at the McEnery Convention Center to hear notable Facebook engineers and executives … [Read more...]

As beneficial as Facebook advertising can be, it can also be very costly if approached recklessly. All Facebook ad agencies are well aware of this. We commonly see this with cost per acquisition (CPA) metrics, also known as cost per action. A CPA is the cost of a customer action that leads to a … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency As technology continues to advance, it becomes easier to forget the importance of online security. But ever since the Cambridge Analytica scandal, when the data firm harvested information from over 80 million profiles, Facebook … [Read more...]

We hear the term “conversion rate” tossed around a lot when talking about digital advertising. It’s ultimately how you determine the success of your marketing campaigns. The marketing professionals say, “The higher the conversion rate, the better.” But what does that even mean? And do you have a … [Read more...]

Anne Felicitas, Editor at AdvertiseMint, Facebook marketing agency In Facebook’s Q4 2018 earnings report, CEO Mark Zuckerberg discussed the company’s fourth quarter accomplishments and challenges, as well as the goals for 2019. One goal is to create features that connect users to businesses, … [Read more...]

It’s nice to get a new Messenger notification here and there. But sometimes, there’s that one conversation that has your phone buzzing constantly. If you’re feeling tired or stressed by the number of Messenger notifications alerting you about every new message you receive, you’ll be happy to learn … [Read more...]

Anne Felicitas, Editor at AdvertiseMint, Facebook advertising agency Facebook’s fight to increase advertising transparency continues into the new year. According to Tech Crunch, Facebook will reveal to users more information about the brands that target them. The information will help them … [Read more...]

Anne Felicitas, Editor at AdvertiseMint, Facebook ads company The internet has made it nearly impossible to hide misdeeds. In both private and public conversations, offensive, controversial, or embarrassing exchanges are immortalized for the public, such as the recent case with Joe Ricketts’ … [Read more...]

Facebook will roll out a major change to the ad creation process. Starting September 2019, campaign budget optimization will be the default option that advertisers cannot turn off, according to a Facebook Business Help Center post. With this change, advertisers’ new and existing campaigns will … [Read more...]

Going to the movies is a timeless pastime, but that doesn’t mean it’s easy to advertise your new film. Facebook recently conducted a study exploring the movie sales journey where cold audiences turn into warm audiences into customers. This article walks you through the three parts of the sales … [Read more...]