Facebook Ads

For many, Facebook’s news feed algorithm is enigmatic, and its mystery often creates misconceptions. People who don’t know how it works assume that posts chronologically appear on news feed: if Billy posted an update before Maggie, Billy’s post will appear first and Maggie’s second. Most people also … [Read more...]

Facebook’s updates to pages, which are rolling out globally, help business owners easily communicate with their customers. Markon Brand Design, a web design agency, raves, “These updates are completely on point with the behaviors that brands should be exhibiting in their social media … [Read more...]

Yesterday Facebook released its TV apps to fourth generation Apple TVs and to Samsung’s Smart TVs, including its 2017 QLED lineup and all of its 2015, 2016, and 2017 connected TV models. Facebook’s TV app allows viewers to watch Facebook videos on TV screens. It contains videos that was saved, … [Read more...]

It’s frustrating to watch your ads perform poorly for reasons unbeknownst to you. Your ads can fail because of a combination of reasons, from neglecting to A/B test to targeting incorrectly to using the same creatives. Here are the six common reasons why your ads failed. 1. You Only Use Static … [Read more...]

How can your ads compete with thousands of other ads and with posts by friends and family? In the digital age, when the fight for our audience's attention is at its most difficult, you have to do whatever you can to create an ad the outshines the competition's. In this Facebook webinar, Katy … [Read more...]

For new Facebook advertisers, delivery (how Facebook delivers your ad to its users) is an enigma. Sometimes you'll find that one type of delivery garners better results than others for reasons you don't know or don't understand. And sometimes one type of bidding works well than another in one ad, … [Read more...]

Thanks to Facebook’s plethora of ad targeting options, you can target almost anyone, whether that person is a single cat lady who lives in the suburbs, an affluent married man with children, or a local business owner. If you’re in the B2B industry and you want to target local businesses, you must … [Read more...]

There’s nothing more humiliating than owning a Facebook page with only a few followers. Your business won't look so good if a page visitor sees that you're only sporting 150 likes and 80 followers. Owning a Facebook page with a large following gives your business credibility, more leads, … [Read more...]

Facebook recently announced on its Facebook Business page that you can now earn money by simply going live on Facebook. The new feature on Facebook Live, called Ad Breaks, lets you take short breaks from your live video to run 10- or 15-second ads. If you're a Facebook advertising agency, take note … [Read more...]

This slideshow from an online Facebook webinar presented by Julia Machado, product marketing communications manager at Facebook, discusses everything you need to know about the Audience Network: how it works, why you need to use it, and how you can get started. Expanding the Power of Facebook … [Read more...]