If you want to run a lead generation campaign, that is, to collect customer information on Facebook, then you should create a lead ad. Not only can you compile the information you obtain from your lead ads into a spreadsheet that you can later upload to Custom Audience, but … [Read more...]
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November 14, 2016 Anne Felicitas With the help of A&E and Tubi TV, Facebook, as a test, is delivering ads to Apple TV and beyond. Although this nascent plan has yet to finalize details such as ad formats and lengths, it has, however, determined how it will deliver these ads and to whom. … [Read more...]
Thanks to an app called Prisma, you can now fancify your Facebook Live videos with artistic filters. With this new update, Facebook users can apply one of eight Prisma filters available for live streams. Prisma’s style filters aren’t unique, however. Google and Facebook, too, have showcased their … [Read more...]
Want to create a video ad to promote your business? There’s a Facebook advertising objective for that. Like all objectives, you can find video views on the first section of Ads Manager when creating an ad. When you create your video ad, make sure to design for sound off. Also, make sure you use high … [Read more...]
Yesterday Facebook officially rolled out a new Facebook ad that directs customers to Messenger. This new type of ad, which was formerly only available to a private group of test marketers, will be rolling out over the next month. To create a direct-to-messenger ad (not the official name), … [Read more...]
By Anne Felicitas | MAY 8, 2019 Most companies typically hunt for new hires on employment websites such as LinkedIn, Indeed, or SimplyHired. No one would ever search on social media sites like Facebook. In fact, job hunting on Facebook sounds so ludicrous you might as well say you’re … [Read more...]
Numerous Facebook advertising objectives exist to optimize your ads for the best results. That's a foundational piece of information that any Facebook ads agency will tell you. Choose reach and Facebook will serve your ads to the maximum amount of people in your audience. Choose local awareness and … [Read more...]
If you want people to search for more information about your business, then you should choose clicks to website as your Facebook advertising objective. This is a practice well-known by the top Facebook ad agencies. With this objective, you can direct customers to your website and encourage … [Read more...]
If you choose reach as your Facebook advertising objective, you are asking Facebook to show your ad to the maximum number of people in your audience. This differs from the previously mentioned brand awareness objective: while optimizing for brand awareness means showing ads to only those who are … [Read more...]
As previously mentioned, Facebook offers numerous advertising objectives, from clicks-to-website to app installs to local awareness. Before you can begin creating an ad, however, you must first choose an objective; otherwise, you will not be able to proceed to the next steps. Why does Facebook … [Read more...]