Facebook Ads

Many companies hire an agency to oversee their Facebook advertising, Snapchat advertising, or Instagram advertising. Hiring a FB ads agency allows companies to outsource a team of experts at a fraction of the cost of hiring a full-time digital marketing expert. Also, agencies can start and stop on a … [Read more...]

Since Facebook launched Local Awareness ads, there have been quite a few leading advertisers taking advantage of the dynamic creative and delivery features that are unique to this objective. Facebook has tried to meet the needs of their advertisers (as always) by introducing new ad formats that … [Read more...]

Facebook has unveiled Rights Manager, a new tool that allows brands to stake video ownership, monitor and manage the way owned videos are used across Facebook. While video is extremely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright … [Read more...]

At the F8 conference, Facebook revealed enhancements of Analytics for Apps such as deeper audience insights, push and in-app notifications (beta), powerful breakdowns, and an App Events Export API so you can analyze data offline. Facebook Analytics for Apps is a powerful solution to understand … [Read more...]

The Profile Expression Kit is a new identity expression platform that includes profile pic frames for Pages and enables people to post a profile video from third party apps with one click. With more than 4.5 billion views and nearly 30 million profile picture updates every day, Facebook profiles … [Read more...]

As a kid, my parents thought it would be a good idea to teach me a strong work ethic and thus, signed me up as a paperboy. Yay! My Sunday morning routine as an 8-year-old now included loading the papers onto my bike and riding around my neighborhood at 6am. A few year later, my parents were visiting … [Read more...]

If you're behind on the game, Instant Articles are a HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display. “Instant Articles are a huge deal because Facebook is building the infrastructure to allow publishers to live … [Read more...]

Looks impressive right? Today at F8, Facebook revealed the “Surround 360”, a 17-lens 3D VR camera that looks like a UFO on a stick and requires almost zero post-production work, unlike most VR rigs. Facebook won’t be selling the Surround 360. Instead, later this summer it will put the hardware … [Read more...]

At today's F8 conference, the Account Kit was launched - a new software that third-party developers can add to apps that allow end users to sign in with an email or phone number. That's right - no passwords necessary. After users enter their info, the service sends them a code to type in and boom, … [Read more...]

Facebook has been pushing live video into users feeds, and streams from publishers and celebrities have been getting hundreds of thousands of concurrent viewers and tens of millions of total views. Now, Facebook is making it a lot easier to watch and make live video. Remember how there used to be a … [Read more...]