If you want to configure tags without the aid of a developer, then you might benefit from Google Tag Manager, a tag management system that you can use to quickly and easily update tags and code snippets on your website or mobile app. Many successful businesses are using this system such as airbnb, Dafiti, and InsureandGo.
To create your own Google Tag Manager account, follow the steps below:
Step 1: Sign in
Click “Sign In” on the top right corner of the page.
Step 2: Click “Google Tag Manager”
Click “Google Tag Manager,” the fifth option presented on the drop down menu.
Step 3: Add a new account
Go to “Admin” to add a new account. Create an account name then click “Continue.”
Step 4: Set up container
Give your container a name then select where you want to use your container. You have three options to choose from: web, iOS, or Android. For this example, click “Web.” Next, click “Create.”
Step 5: Accept terms of agreement
Accept Google Tag Manager’s terms of agreement by clicking “Yes” on the top right corner.
Step 6: Click “OK” to finish
Here, you see the Google Tag Manager Code which you can copy and paste into your website. If you are using the Facebook Pixel rather than the Google Tag Manager code, ignore the pop up message and click “OK” to finish.
Now that you’ve created your own Google Tag Manager account, you might be wondering how you can add your Facebook Pixel to Google Tag Manager. To learn how, read How To Install a Facebook Pixel to Google Tag Manager.
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