AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / You Must Comply with These Rules to Upload a Custom Audience

June 18, 2018

You Must Comply with These Rules to Upload a Custom Audience

After Alexander Kogan gave millions of Facebook users’ data to Cambridge Analytica to inform President Trump’s election campaigns, Facebook has been under immense pressure to reform its data and advertising policies. Not only were users angry, but so was Congress, which demanded Mark Zuckerberg’s presence at a hearing in Washington to answer hard questions.

During the three months after the Cambridge Analytica scandal gripped news headlines, Facebook has been making good on its promise of protecting user data. For example, Facebook severed ties with third-party data providers, whose information Facebook used to help advertisers target users based on offline behaviors. The company also strengthened app audits, closing app review as it did so, limited apps’ access to user information, and launched the Data Abuse Bounty Program, rewarding those who report apps that abuse user data.

In its latest move to protect users, Facebook requires advertisers to comply with several rules before uploading a Custom Audience. Although Facebook announced this change weeks earlier, it was not until this week that the company gave the date for the change.

Watch Out for These Custom Audience Changes

Starting July 2, advertisers must specify where they obtained their customer list before uploading it to a Custom Audience. Advertisers must specify whether they obtained the customer list directly from customers (for example, from a lead ad where customers voluntarily gave their information such as email addresses and phone numbers), from customers and partners (for example, from a lead ad and an agency), or directly from partners (for example, agencies or data providers).

Additionally, when sharing Custom Audiences with a partner, both parties must establish an audience-sharing relationship through Business Manager and accept Facebook’s Custom Audience terms.

The information advertisers provided to specify their customer lists’ origins will then be provided to Facebook users. When users click the “Why am I seeing this?” option from an ad’s dropdown menu, they will see a section that shows whether the advertiser sourced the customer list used for ad targeting from users, users and partners, or partners. They will also see whether or not the ad is reaching them because of their emails or phone numbers.

Facebook Has Been Having a Tough Year

This isn’t the first time Facebook has been the butt of public outrage. In 2017, the public learned that the Internet Research Agency, a Russian “troll farm,” ran thousands of politically divisive ads on Facebook during, before, and after the 2016 US presidential election. Congress released the fake Russian ads to the public last month.

And yet, despite Facebook’s tumultuous past two years, its Q1 2018 earnings report show that the company is still going strong. It seems that despite the controversy, advertisers are not leaving Facebook’s advertising platform anytime soon.

Comments

comments

Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.