AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
  • Blog
    • Wiki
  • About
  • Pricing
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / What Is Native Advertising?

August 29, 2016

What Is Native Advertising?

When sending an ad out to the world, one must write well-written, compelling copy and craft high-quality, eye-catching images to attract an audience’s attention. However, an ad’s placement can also help increase the attention your ad craves. Many marketers believe that native advertising helps garner an audience’s notice.

Learn about native advertising here. Click To Tweet

Native advertising on Facebook is a type of disguised online advertising in which marketers create ads that match the look, tone, and function of regular, unpaid posts. Native ads, unlike sidebar ads, appear inside the news feed, among posts by friends and family.

what-is-native-advertising?

News feed ads, a type of native ad, are the hardest Facebook ads to distinguish from unpaid posts because they skillfully blend within its surroundings and mimic publisher’s posts. You will know that a post is an ad if it’s labeled “Sponsored” underneath the publisher’s name. Otherwise, news feed ads look similar to regular posts.

what-is-native-advertising2

As illustrated by the example above, this native ad (right side) mimics the features of an unpaid post (left side). Like a regular post, it contains buttons that allow users to comment, react, and share. The increased audience engagement and shearability of native ads increase its chances of going viral. Additionally, because users can engage with the ad as though it were a regular post, native ads appear more interactive rather than disruptive.

To craft a successful native ad, you must have these three elements:

1. High Quality Creative

A good native ad contains high quality creative featuring compelling images and a strong call to action that fits effortlessly into the customer experience.

2. Appropriate Targeting

A well targeted ad reaches the right audience who will likely help you achieve your marketing objectives. If you ad is not relevant to your target, your ad will not receive the attention it needs.

3. Optimization

With effective optimization you can measure, predict, and attribute downstream behavior such as purchase revenue to effectively scale performance with automation.

Was this article on native advertising helpful and informative? Leave comments below if you have more questions or if you simply want to add other resources or tips.

Recommended Articles Related to Facebook Advertising

  • What Is the Facebook Audience Network?
  • What Is Facebook Relevance Score?
  • What Is the Facebook Sidebar
  • WhatsApp Shares User Data with Facebook
  • What Is the Difference Between Ads Manager and Power Editor?
  • How To Craft A Successful Facebook and Instagram Video Ad

Comments

comments

Article by Anne Felicitas / Facebook / ad agency, advertisemint, advertising agency, brian meert, facebook, facebook ads, facebook advertising, facebook advertising agency, native ads, native advertising, social media ad agency, social media advertising agency, social media agency, what is native advertising

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Hear the Audiobook FREE on Audible
Like our fan page for news, updates and weekly Facebook Live sessions.

AdvertiseMint

Posts by Network

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Hiring
  • Press Release

Popular Articles

9 Instagram Marketing Hacks for Local Businesses

5 Ways to Use Live Chat for E-Commerce Conversions

How to Run a Successful Facebook Contest

The Key Parts of an Ecommerce Content Strategy with Examples

How to Promote Your New Podcasts on Facebook

7 Ways to Boost Online Event Attendance with Social Media Marketing

Facebook Is Testing Topic Exclusions on News Feeds

How to Verify Your Domain on Facebook

5 Tips for Creating Eye-Catching Instagram Ads in 2021

4 Ways to Personalize Your Advertising Campaigns On Facebook

AdvertiseMint

  • About
  • Careers
  • Programs
  • Blog
  • Definitions
  • FAQ
  • Write for Us
  • Press

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2019 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.