Advertising agency or freelancer? Freelancer or in-house account manager? When seeking an expert who will manage your Facebook ad campaigns, you are met with a few options, and one of those options may be to hire a Facebook advertising agency. Before you choose the partner with whom you want to work with, consider these five reasons for hiring an agency.
1. Save on Training Costs
If you’re considering hiring an in-house advertising specialist, one consideration is the cost of training an individual to do the job. Some estimates show that training a new employee costs a company approximately $1,252, and that doesn’t include the time and energy you expend getting them ready for the position. Using a freelance advertiser still costs time to train in the standards of your business. In both cases, you run the risk of having to re-train the candidates if they choose to get another job.
When you work with a Facebook advertising agency, you skip all of these training costs. Agency advertisers are trained in-house. The agency has expertise working with numerous types of businesses, and the advertisers of that agency tend to be able to learn your company’s needs more quickly than individuals who may have only worked with one or two businesses before yours.
Human beings are unpredictable. Family emergencies, illnesses, and internet outages are a few of the dilemmas that can put an in-house advertiser or freelance advertiser behind schedule. Although as a human being, you may be understanding of these situational mishaps, as a business person, they can put you in a bind.
Working with an agency provides you with stability and predictability. Even if an individual advertiser is sick or leaves his or her position in the agency, there is an entire team available to pick up the slack and ensure your advertisements are polished and ready to go when you need them. You never have to worry about tracking down an incommunicado freelancer or a flaky employee. You can, instead, expend your time and energy on the business side of things.
3. Many Brains, One Problem
Sometimes, advertising strategies fail. When you only have one advertiser working on your project, that single advertiser is the only one who can provide a solution. This may turn into an issue if that advertiser has tried everything he could to get your advertisements off to a good start. In these cases, you may be stuck paying for additional training to help the advertiser find new ideas.
When you work with an agency, you skip these problems. While you may still have advertisements that don’t run as well as you’d like, when that happens, an entire team can work together to solve the problem and conceive of a new strategy for you. Often, team members have a diverse range of skills and expertise, increasing the odds that someone on the team has already seen a similar situation before and knows how to solve your problems.
4. Limit Overhead Costs
The cost of advertisers themselves aren’t the only costs you’ll incur if you hire a freelance advertiser or an in-house specialist. Often, your business may need specialized tools and applications to achieve the results you want. When you hire an individual, these costs—whether they be video editing software or an Ahrefs subscription—fall entirely on your shoulders.
Agencies, on the other hand, tend to already have the software and subscriptions they need, and they use the technologies with all of their clients. This means that you cut out the overhead costs associated with hiring individuals. You also get to work with experts in software you might not have otherwise been able to afford.
5. Quality Advertisements
Facebook advertising agencies have the ability to hire specialists in video advertising, copywriting, graphic design, and more. Each of these specialists work to create high-quality Super Bowl-esque advertisements for your business. In contrast, individual advertisers often have to be able to do a little bit of everything to bring an advertisement together, which means that the quality of the pieces isn’t as high.
There are many benefits to hiring a Facebook advertising agency. If interested in growing your business with Facebook ads, contact AdvertiseMint today.