Anyone with a Business, big or small, can advertise on Facebook. Whether you own a flower shop, a clothing store, or a free delivery service, you can promote and grow your business with the help of Facebook ads. However, before you can begin creating Facebook ads, you must first create a Facebook profile, a Facebook fan or business page, and a Facebook Business Manager account. Follow the list below on how to advertise your business on Facebook to commence your advertising campaign.
1. Create a Facebook Profile
Before you can begin advertising on Facebook, you must first create a Facebook profile. If you don’t have a Facebook profile and need help starting one, read How To Create a Facebook Profile.
2. Create a Facebook Fan Page
After creating a Facebook Profile, you need to create a Facebook fan page or a business page. Only then will you be able to have admin access to Business Manager. When creating a fan page, keep these tips in mind:
- Fill out your page in full detail. Make sure your profile looks professional by keeping your texts grammatically correct.
- Upload a relevant Facebook profile photo.
- When using your portrait for your default picture, women should look into the camera and smile while men should look away.
To learn how to start a Facebook fan page, read How To Create a Facebook Fan Page.
3. Create a Business Manager Account
After you’ve created your Facebook profile and fan page, you can create your business manager account. Creating a business manager account gives you access to Ads Manager, where you can manage and create your ads. To set up your business manager account, read How To Create a Business Manager Account.
4. Establish Your Advertising Objective
After the last step, you might quickly want to jump into creating an ad. However, before you begin creating ads, you must first establish your advertising objective. Without it, your ads will have no purpose, and you will not be able to receive good results. Ask yourself what you want your ad to achieve. Do you want your ad to bring brand awareness, to compel readers to make a purchase, or to create a customer list? The type of ad you want to create depends on your objectives, so think of your advertising goal before you create your ad.
5. Create Ads
Most entrepreneurs who have never created an ad start with a Boosted Post. Why? Because it is the easiest ad to create. All you need to do is pay Facebook to promote your Facebook post on Ads Manager. To learn how to created a Boosted Post, read How To Create a Boosted Post.
So really, Facebook advertising costs comply to your budget. If you want to spend only a certain amount, Facebook will make sure never to exceed it. Keep in mind, however, that the lower your budget, the lower your ad’s chances of winning a spot on Facebook’s platform. When you submit an ad to Facebook, you’re competing against millions of advertisers vying for that same spot. But don’t let this discourage you. A campaign with a modest budget may also succeed if you know how to A/B test, experiment with different strategies, and respond to reports.
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