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Brian Meert

Brian Meert is the CEO of AdvertiseMint, a full service digital advertising agency and regular contributor to our Advertising Blog. Brian has written in-depth articles and marketing infographics that are used by marketing executives around the world. He writes about topics relating to Meta Ads Agency, Instagram Ads Agency, TikTok Ads Agency, Snapchat Ads Agency, YouTube Ads Agency , Amazon Ads Agency, Google Ads Agency, and Pinterest Ads Agency. After completing his MBA in marketing, Brian has spent the last 20 years working in digital marketing and helping clients like Coca Cola, Newegg, Grant Cardone and Consumer Affairs run profitable advertising.

November 6, 2023

What Is a Rental List?

Introduction to Rental Lists A rental list is a compilation of names along with contact information of potential customers that is rented out to businesses and marketers. Third-party companies usually compile rental lists by collecting data from a variety of sources, such as public records, … [Read more...]

November 6, 2023

What Is a Podcast?

Introduction to Podcasts A podcast is a digital audio or video program that users can download, stream, or subscribe to on various platforms. These episodic series span topics from true crime to mysteries that captivate and inspire listeners.  With the evolution of mobile technology and … [Read more...]

November 6, 2023

What Is Giphy?

Introduction to GIPHY Giphy is a dynamic gif search engine and the largest library of free gifs, animated stickers, and clips that has revolutionized the way we communicate digitally. Launched in 2013, it now stands as an integral part of many online conversations in 2023, allowing users to express … [Read more...]

November 6, 2023

What Is Virality?

Virality Definition Virality, in the context of marketing, refers to a phenomenon where content, be it a product, idea, or piece of information, spreads rapidly and widely among users, much like how a virus spreads. Drawing parallels to its biological counterpart, virality in the marketing … [Read more...]

November 6, 2023

What Is Open Rate?

Definition of Open Rate Open rate is the percentage of email recipients who open a specific email from the total number of emails delivered to their inboxes. To put it mathematically, it's calculated by dividing the number of people who open the email by the total number of emails sent out, … [Read more...]

November 6, 2023

What is Livestream Shopping?

Definition of Livestream Shopping Livestream shopping, often referred to as live shopping or live commerce, is a digital fusion of entertainment and e-commerce. It combines the immersive experience of live video with the convenience of online shopping, allowing viewers to interact in real-time with … [Read more...]

November 6, 2023

What is an E-book?

Introduction to E-Book In the digital age, the way we consume information has dramatically transformed. Central to this transformation is the e-book, an electronic version of a traditional printed book. An e-book (often spelled ebook or e-books) can be read on various devices like tablets, … [Read more...]

November 6, 2023

What are instagram reels?

Introduction to Instagram Reels Instagram Reels is a standout feature on the Instagram app, allowing users to create and discover concise, entertaining videos. Its introduction brought about a shift in user engagement, offering a refreshing alternative to standard posts and stories. By 2023, its … [Read more...]

November 6, 2023

What is a Direct Message (DM)?

Introduction to Direct Message (DM) A DM, often termed as a "direct message" or "private message," is a targeted form of communication on social media platforms, facilitating confidential interactions between businesses and their audiences. Unlike generic public posts, DMs enable tailored, … [Read more...]

November 6, 2023

What is Teespring?

Introduction to Teespring Have you ever felt a burst of creativity and thought, "I wish I could put this design on a t-shirt and sell it online?" Visit Teespring, a unique platform that empowers creators to design, create, and sell their own custom products. With a focus on t-shirts but not … [Read more...]

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