In 2022, it goes without saying that you simply need Facebook as part of your digital marketing strategy. But there’s a huge learning curve when it comes to running Facebook ads. Luckily, there are numerous books out there to help. Here are our favorites. Ultimate Guide to Facebook Advertising by … [Read more...]
6 Tips to Keep in Mind Before Selling Your Products on Amazon
MAR. 17, 2021 Amazon is an ideal marketplace for sellers who want to make money from their products and tap into a large audience without having to build it from scratch. There’s a lot that goes into selling on Amazon, though, and while they have a ton of guidance for beginners, you can never … [Read more...]
Is TikTok Getting Banned? Here’s What We Know So Far
NOV. 4, 2020 Hello I'm Nik / Unsplash Update: 11/13/2020 TikTok can still continue to operate in the U.S., as it awaits further instructions from the government on how to move forward with its sale to Walmart and Oracle. More information about this update and its effect on TikTok advertising … [Read more...]
How Facebook Is Working to Prevent Election Interference
In 2016, Facebook came under fire for allowing fake and politically divisive Russian ads to overwhelm the social platform. It was suspected that this was done to disrupt and influence the election. For the 2020 election, Facebook is attempting to right these wrongs, and in addition to committing … [Read more...]
Dos and Don’ts of Marketing During the COVID-19 Pandemic
There isn’t any area of life that the COVID-19 pandemic hasn’t impacted, and marketing is no exception. Some advertisers and social media platforms have specifically “outlawed” coronavirus-related content, causing brands to scramble if they originally planned to write about, report on, or otherwise … [Read more...]
New Facebook Video Features: Messenger Rooms, Paid Online Events, and More
Recently Mark Zuckerberg went live on Facebook to announce several changes to the company’s video features. He discussed the company’s three major video product categories: video calling, video rooms, and live video. Here are the products coming soon to Facebook’s family of apps that you should … [Read more...]
The Macro Impact of COVID-19 on Industries and Advertising
APR. 22, 2020 Every corner of the economy has been impacted by COVID-19 in one way or another. While some industries are taking a major hit, others are thriving and having their best months. Then there are some industries that are, surprisingly, not seeing much change at all, at least in terms … [Read more...]
Facebook Ads for Local Businesses: Increasing Customers and Store Traffic
Brick-and-mortar businesses have a lot of competition. They compete against big brands that share their audience, and they also compete with online businesses that have convenience and accessibility on their side. Some businesses can only function in a physical space, though, like hair salons and … [Read more...]
Resources for Businesses in Need of Financial Aid During COVID-19
MAR. 31, 2020 Update April 7, 2020: This article has been updated to include information about Google's free ad credits that help small- and medium-sized businesses connect with customers during the COVID-19 pandemic. As businesses strive to keep their customers and employees healthy during … [Read more...]
How to Work Remotely During the COVID-19 Pandemic
The COVID-19 pandemic has made it a requirement for many workers to leave the office indefinitely and work remotely. If you’ve never worked from home before or you’ve only spent the rare sick day or blizzard working from home, switching to full-time remote work is a considerable change. By following … [Read more...]
