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April 29, 2021

6 Creative Tools to Level Up Your YouTube

If your brand isn’t using video for marketing yet, it's definitely time to get on top of the trend. As much as 60% of businesses are now using video as a marketing tool, and 50% of marketers who use video have been doing so for at least a year. Some brands are putting out videos several times a … [Read more...]

Article by Lindsay Pietroluongo / YouTube

April 28, 2021

Facebook Retargeting Strategies You Haven’t Tried Yet

We all love online shopping for one reason or another, but how many times have you laid in bed, adding item after item to your cart, only to leave it be and not actually buy anything? For brands, those abandoned carts are new opportunities to connect with potential customers. And there are other … [Read more...]

Article by Lindsay Pietroluongo / Facebook

April 27, 2021

Everything You Need to Know About Facebook Rise

Advertising professionals who have been impacted by furloughs or layoffs during the COVID-19 pandemic now have a way to get serious career help and without spending any money on continuing education or certificate social media advertisement training courses. Facebook has stepped up to help those in … [Read more...]

Article by Lindsay Pietroluongo / Facebook

April 26, 2021

How to Use Facebook Dynamic Ads for Streaming

Facebook Dynamic Ads for Streaming are a brand new, niche ad option for marketers of streaming content brands. Facebook added this type of ad option because of the popularity of streaming services and what those services offer users: options. Users try out streaming services because of the range of … [Read more...]

Article by Lindsay Pietroluongo / Facebook

April 23, 2021

A/B Testing for Facebook Ads (How it’s Done and Why it’s Important)

ab-testing-facebook-ads

Unsplash / Austin Distel When you’re in charge of running Facebook Ads, A/B testing is a must. But some advertisers are unsure of exactly how to do it or have tried it in the past without success. Don't let A/B testing overwhelm you - we’re here to help. The point of A/B testing is to figure out … [Read more...]

Article by Lindsay Pietroluongo / Facebook

April 21, 2021

These Are the Facebook Metrics You Need to Focus On

facebook-metrics

Pexels / Tobias Dziuba Facebook is an incredibly powerful platform for brands and advertisers, allowing you to track all sorts of metrics – so many metrics, in fact, that it can get overwhelming. All of that data is useless if you don’t know what you need to pay attention to and how to decipher … [Read more...]

Article by Lindsay Pietroluongo / Facebook

April 14, 2021

How to Use TikTok to Sell Amazon Products

tiktok-amazon-marketing

APR. 12, 2021 Unsplash / Rupixen  TikTok has much more than lip sync videos and dance challenges. It’s also used as a viable social media platform for brands that want to market and sell their products. TikTok advertising is, in fact, one of the quickest growing marketing platforms right now. … [Read more...]

Article by Lindsay Pietroluongo / TikTok

April 12, 2021

How E-Commerce Needs to Adapt in a Post-COVID Economy

ecommerce-changes-with-covid

APR. 12, 2021 Unsplash / Brooke Lark COVID-19 has changed the way people buy online, and e-commerce companies have to keep up if they want to stay competitive. Companies that never used to have much of a web presence now have to get set up online for most (or all) of their sales. That doesn’t … [Read more...]

Article by Lindsay Pietroluongo / ECommerce

April 5, 2021

7 Ways to Use Instagram Live Rooms to Engage and Sell

instagram-rooms

APR. 5, 2021 Hans Vivek / Unsplash Instagram’s Live Rooms feature allows you to go live, just like before, but this time, you can invite up to three more guests to join you (previously, you could only have one guest along). This makes it all the more possible to reach a broader audience, … [Read more...]

Article by Lindsay Pietroluongo / Instagram

March 31, 2021

TikTok Content Inspiration to Amplify Your 2021 Strategy

How Brands Use TikTok

MAR. 31, 2021 Olivier Bergeron / Unsplash TikTok is undeniably fun. Short videos from people of all ages and backgrounds, covering topics that range from cooking demos and life hacks to dance challenges and practical jokes? Sign this TikTok marketing agency up. (We’re not kidding about that … [Read more...]

Article by Lindsay Pietroluongo / TikTok

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