If your brand isn’t using video for marketing yet, it's definitely time to get on top of the trend. As much as 60% of businesses are now using video as a marketing tool, and 50% of marketers who use video have been doing so for at least a year. Some brands are putting out videos several times a … [Read more...]
Facebook Retargeting Strategies You Haven’t Tried Yet
We all love online shopping for one reason or another, but how many times have you laid in bed, adding item after item to your cart, only to leave it be and not actually buy anything? For brands, those abandoned carts are new opportunities to connect with potential customers. And there are other … [Read more...]
How to Use Facebook Dynamic Ads for Streaming
Facebook Dynamic Ads for Streaming are a brand new, niche ad option for marketers of streaming content brands. Facebook added this type of ad option because of the popularity of streaming services and what those services offer users: options. Users try out streaming services because of the range of … [Read more...]
A/B Testing for Facebook Ads (How it’s Done and Why it’s Important)
APR. 23, 2021 Unsplash / Austin Distel When you’re in charge of running Facebook Ads, A/B testing is a must. But some advertisers are unsure of exactly how to do it or have tried it in the past without success. Don't let A/B testing overwhelm you - we’re here to help. The point of A/B … [Read more...]
These Are the Facebook Metrics You Need to Focus On
APR. 21, 2021 Pexels / Tobias Dziuba Facebook is an incredibly powerful platform for brands and advertisers, allowing you to track all sorts of metrics – so many metrics, in fact, that it can get overwhelming. All of that data is useless if you don’t know what you need to pay attention to and … [Read more...]
How to Use TikTok to Sell Amazon Products
APR. 12, 2021 Unsplash / Rupixen TikTok has much more than lip sync videos and dance challenges. It’s also used as a viable social media platform for brands that want to market and sell their products. And if you’re an Amazon seller who serves the same audience that TikTok does, you can use … [Read more...]
How E-Commerce Needs to Adapt in a Post-COVID Economy
APR. 12, 2021 Unsplash / Brooke Lark COVID-19 has changed the way people buy online, and e-commerce companies have to keep up if they want to stay competitive. Companies that never used to have much of a web presence now have to get set up online for most (or all) of their sales. That doesn’t … [Read more...]
7 Ways to Use Instagram Live Rooms to Engage and Sell
APR. 5, 2021 Hans Vivek / Unsplash Instagram’s Live Rooms feature allows you to go live, just like before, but this time, you can invite up to three more guests to join you (previously, you could only have one guest along). This makes it all the more possible to reach a broader audience, … [Read more...]
TikTok Content Inspiration to Amplify Your 2021 Strategy
MAR. 31, 2021 Olivier Bergeron / Unsplash TikTok is undeniably fun. Short videos from people of all ages and backgrounds, covering topics that range from cooking demos and life hacks to dance challenges and practical jokes? Sign us up. (We’re not kidding about that variety, either. … [Read more...]
The 10 Best Facebook Marketing Books That’ll Help Improve Your Ad Results
MAR. 19, 2021 Austin Distel / Unsplash In 2021, it goes without saying that you simply need Facebook as part of your digital marketing strategy. But there’s a huge learning curve when it comes to running Facebook ads. Luckily, there are numerous books out there to help. Here are our … [Read more...]
