A few minutes ago Mark Zuckerberg interviewed President Barack Obama on the topic of the world's upcoming entrepreneurs and their impact on society. The huge issue of climate change and energy consumption can be avoided with the new ideas that these young entrepreneurs develop. President Obama … [Read more...]
Facebook Launches Creative Hub to Help Businesses Design Facebook Ads
Facebook is now introducing Creative Hub, which is an online platform for agencies, brands, and anyone involved in the creation of ads on Facebook. This was done in an effort to share, review, test and create ads on Facebook and Instagram. There are also hopes that creatives can now build ads more … [Read more...]
How to Create Remarketing Lists from Facebook Lead Ads
Facebook lead ads are currently one of the best performing ad units on the entire internet, ask any ads agency. It's the most effective way to legally gather targeted user information online. However, lead ads had one massive flaw. Because they didn't direct to a landing page, it was impossible to … [Read more...]
Instagram Launches Full Width Call to Action Buttons
As some of you may have noticed Instagram recently launched a full width Call to Action button on their app. The CTA button is now positioned to appear across the bottom of the ad as opposed to appearing in the lower right hand corner of the ad. Analysis of this alteration shows that majority of … [Read more...]
Facebook Adds Advanced Matching Options for Custom Audiences
Facebook recently announced its new advanced matching options for Custom Audiences which will be rolled out over the next two months to advertisers. Previously, matching was done based on: Email Phone number Mobile advertiser ID Facebook app user ID The new matching … [Read more...]
Download the New Moments App or Lose All Your Facebook Photos
About a year ago, Facebook released it's Moments App which allows you to send and receive photos between friends, as well as group and organize them. Basically it is similar to any other photo sharing app, except it focuses mainly on the photos you have uploaded to Facebook. However, recently the … [Read more...]
What Is Facebook Deep Text
Facebook recently announced a new artificial intelligence system called Deep Text, which can understand text with "near-human" levels of accuracy. Essentially, this system will be able to understand what a post means. For example, if someone were to mention needing a ride to a friend through … [Read more...]
Facebook Now Allows Videos in All Five Carousel Ad Media Placements
Facebook recently announced its new advancement of carousel ads in a Product and Business Update. Most of us are probably familiarized with how these ads are portrayed on this website. Advertisers mainly use carousel format to highlight their brands products in lots of different and creative … [Read more...]
