Because Snapchat advertising is currently not as popular as Facebook and Google advertising, data, guides, how-tos, and other information about Snapchat ads are scarce. With this lack of information comes the lack of knowledge—you likely know so little about Snapchat ads. Two types of Snapchat … [Read more...]
Snapchat’s Ad Features Could Make It a Social Commerce Player
Snapchat is testing two new ad units: deep links and auto-fill. Deep links, which already exist on Facebook and Instagram, allow customers to swipe up to learn more about the product on the ad. After swiping up, customers can tap the image to visit the product page from which they can purchase … [Read more...]
Snapchat Opens API, Prepares for an Advertising Gold Rush
Snapchat recently announced the launch of Snapchat Partners, its long-anticipated advertising API (application programming interface), which will hook up more than 20 tech-minded companies. The API promises to expand advertising dramatically on the platform in the long run. "Different marketers have … [Read more...]
Snapchat Acquires Startup with 3D Selfies
It turns out that a couple of months ago, Snapchat acquired a startup called Seene (previously Obvious Engineering). Seene lets you capture 3D selfies from your phone with a simple smartphone camera. Snapchat could use Seene’s format for a brand new category of selfie lenses, a new 3D photo format … [Read more...]
15 Reasons That Will Convince You to Advertise on Snapchat
In 2015, six billion videos were posted every day to Snapchat from its 100 million daily users. The platform now has 190 million daily active users worldwide. According to Statista, Snapchat generated 10 billion mobile video views per day as of May 2016. Snapchat advertising is a lucrative business … [Read more...]
Snapchat Poaches Facebook’s Ad Network Exec
Talk about scandal – Sriram Krishnan, the Facebook executive who has been running the company’s ad network was poached by Snapchat. Background on Krishnan: He joined Facebook back in 2013 and helped launch the ad network called Audience Network, in early 2014 so that Facebook could sell display … [Read more...]
Advertisers Can Now Create Custom SnapChat Geofilters
Geofilter Your Next Big Event! It may be surprising, but Snapchat users don’t believe they have enough geofilter overlays. So, now they can make their own and define the areas that they’ll show up. Users can choose areas that are a minimum of 20,000 square feet – about the size of your office – to … [Read more...]
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