AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
    • Facebook Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Google Ads Advertising Agency
    • Amazon Advertising Agency
    • Pinterest Advertising Agency
    • TikTok Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
    • Wiki
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Twitter / Twitter Now Testing Promoted Trend Spotlight Ads

July 17, 2018

Twitter Now Testing Promoted Trend Spotlight Ads

July 16, 2018
Anna Hubbel
[bctt tweet=”Twitter Now Testing Promoted Trend Spotlight Ads. #twitter #twitterads #digitaladvertising” username=””]

Without looking, what was the last Twitter ad you saw? Hard to remember, isn’t it? That’s because Twitter, as a predominantly news and trending topic platform, isn’t the first place that comes to mind when it comes to visual ads. Now, however, it appears that Twitter is changing that.

The platform is now testing Promoted Trend Spotlight ads, which come in the form of a big visual banner displayed with tweet text on top of either a GIF or static image background. When users click the banner, they are directed to a feed of tweets with the ad’s headline and a relevant tweet by the advertiser at the top. Promoted Trend Spotlight ads appear in Explore for users’ first two visits in a given day before resorting back to Twitter’s typical Trend’s feed.

With this new ad format, Twitter aims to make its platform more useful to brands. A Twitter spokesperson told Tech Crunch, “We are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform.”

Apparently, it’s working. In a statement given to Tech Crunch, Anthy Price, Disney’s executive vice president for Media, said, “The Promoted Trend Spotlight on Twitter allowed us to prominently highlight Winnie the Pooh and celebrate the launch of ticket sales for Christopher Robin while four of the characters took over major Disney handles on the platform to engage with fans.”

Disney is the first to test Twitter’s new ad format.

Although Twitter is a leading platform that’s predominantly successful when it comes to post engagement, it hasn’t been a show-stopper when it comes to ads. Perhaps this new format is just what the doctor ordered for better monetization.

Comments

comments

Article by Anna Hubbel / Twitter / digital advertising, digital marketing, twitter, twitter ads, twitter advertising, twitter marketing

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Hear the Audiobook FREE on Audible

Posts by Network

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Hiring
  • Press Release

Popular Articles

social-media-video

How to Use Videos Effectively to Boost Conversions

tiktok-amazon-marketing

How to Use TikTok to Sell Amazon Products

ecommerce-changes-with-covid

How E-Commerce Needs to Adapt in a Post-COVID Economy

social-media-customer-service

How to Use Social Media to Drive Customer Retention

fomo-marketing

7 Great FOMO Marketing Tactics That Will Drive Sales

instagram-rooms

7 Ways to Use Instagram Live Rooms to Engage and Sell

how-to-drive-sales-using-facebook-messenger

How to Excite Customers and Drive Sales with Messenger

How Brands Use TikTok

TikTok Content Inspiration to Amplify Your 2021 Strategy

women-selling-on-amazon

How Women Are Winning on Amazon [Infographic]

facebook-marketing-partner-updates

Updates Announced for Facebook Partner Directory

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Write for Us
  • Press
  • Sitemap

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Our Location

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.