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You are here: Home / Twitter / Young Users React Positively to Twitter’s Longer Character Limit

October 26, 2017

Young Users React Positively to Twitter’s Longer Character Limit

The social network typically renowned for its strict 140-character Tweet format is now allowing some leeway. According to eMarketer, Twitter is testing an increased Tweet limit of 280 characters after Twitter users expressed their desire to send longer Tweets. So far, users happily welcome the change.

According to a Morning Consult survey, 41 percent of US Internet users within the age range of 18 to 29 indicated a positive reaction to the idea of longer Tweets. Only 14 percent had a negative outlook, with the rest of the survey participants having no reaction to the change.

Photo Courtesy of eMarketer

Additionally, 17 percent of the users surveyed agreed that they would be more likely to Tweet with the new character limit in place, with 20 percent agreeing that they would be more likely to use Twitter for news updates.

The test is currently allowing only a select group of users to send the longer Tweets, but if results are positive, the increased limit will open up to all users.

Twitter’s Monthly Users

With the increased character limit, there’s a strong likelihood that Twitter’s usage will increase. Although the social platform appears to be breaking its rule of short posts, the 280 character limit actually still falls within the brevity niche of Twitter.

Twitter’s average US monthly userbase is expected to reach 55.9 million in 2017, eMarketer predicts. Perhaps that number will increase if the change goes into full effect.

Read also how nearly 50 percent of US teens choose Snapchat over other social networks.

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Article by Anna Hubbel / Twitter / advertisemint, brian meert, emarketer, monthly users, social media ad agency, social media advertising agency, tweet, twitter, twitter format

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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