The mobile technology industry grows by leaps and bounds. By the second quarter of 2018, 51.89 percent of global internet traffic originated from mobile devices, such as smartphones and tablets. The statistics get better. By the end of July 2018, Global population of internet users stands at 4.1 … [Read more...]

Naturally, the primary goal of any business is to maximize profits, which is an easy task only if the business has a strong, loyal customer base. But creating a strong customer base is not an easy task, and you have to thrive and strive to achieve it. Today, conversion rate optimization has … [Read more...]

The internet is brimming with ad tech opportunities. It is like a warped, Salvador Dali-designed, spellbound fever dream where anything can happen. The Internet is becoming more of a digital domain of social life than a simple search tool it once was. In many ways, the ascension of social media … [Read more...]

A study revealed that more than 170 million people will use VR technology by the end of 2018, and that figure is about to get much higher in the next few years. In such circumstances, the question isn’t whether or not VR will change today’s advertising industry but rather how it is going to happen. … [Read more...]

If you're reading this, you already know that email is one of the most important assets a brand or organization should have. What you might not be aware of is the necessity of segmenting the subscription list. In a nutshell, segmenting your email list allows you to send the right email to the right … [Read more...]

Traditional TV viewership in the United States continues to decline steadily, owing in large part to the rise of direct competitors such as over-the-top (OTT) programming. Ad departments noticed: researchers from Emarketer expect domestic TV ad spends to drop to 31.6 percent of all ad revenue in … [Read more...]