For many of us, social media can seem equally alluring and evasive. On one hand, online success seems easily tangible by posting content. On the other hand, there’s no guarantee you’ll gain traction or followers, even with planning, time, and hard work. If you find yourself wondering why your … [Read more...]
How to Repurpose Your Blogs on Facebook
Perhaps you’ve heard of the 80/20 rule when it comes to your content. You should spend about 20 percent of your time creating content and 80 percent of your time promoting it. But how many of us do it? It’s a shame if you don’t. Think of all those hours of hard work you put in researching, writing, … [Read more...]
How to Push Customers through the Sales Funnel on Facebook
With Facebook now having more than two billion users, there are many opportunities for businesses to grow on the platform. Although your first thought might be the drop in organic reach for brands and publishers on News Feed, don’t forget the power of advertising on Facebook. Because of its … [Read more...]
The Best Marketing Strategy for Each Social Media Platform
Seventy percent of all US adults use at least one social media network. While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform, and the opportunities to leverage social media to raise brand awareness and generate revenue … [Read more...]
How to Improve Your Ad’s Negative Feedback Score
Getting negative feedback on your Facebook ads can be upsetting. After all, you’ve worked so hard to craft your message and create stellar images or engaging videos. Why would anyone not want to see your awesome ads? Don’t take it personally. The Facebook News Feed has been running out of space … [Read more...]
How to Use Snapchat for Promoting Your Next Event
This article originally appeared on Swipe Studio. In this day and age, Snapchat perfectly fits the bill in being privy to what’s happening and making users feel that much more special. You could even say Snapchat is a cut above the others at that. This is attributed to the content the platform … [Read more...]
Use Social Media to Learn More About Your Customers
By Jeff Hall, president and founder of Second To None This post originally appeared on Second To None. Social media is the modern arena in which brands across different industries are battling to find and connect with both existing and new customers. It is such a revolutionary theater for … [Read more...]
Make Facebook Ads Viable with Social Proof
It's hard selling things on Facebook. Facebook isn’t a shopping site. It’s a place for posting pictures of grandchildren, making plans, sharing memes, and connecting with friends. It’s not an online retailer. That doesn’t mean you can’t sell things on Facebook. You absolutely can. The trick is to … [Read more...]
5 Tips for Increasing Your Facebook Video Watch Time
Facebook videos are huge at the moment. Seriously, scroll through your news feed, and you’ll probably see more videos than images or plain status updates. In fact, a video was the first thing that appeared in my news feed this morning. It’s no wonder Facebook videos were a priority in all … [Read more...]
Why Trademarking Is the Best Thing to Do for Your Business
Your business has intellectual property that it uses. Your unique assets may include logos, designs, or phrases. In the early stages of running your business, you will use your assets with your offerings to build your brand and establish awareness with consumers. However, if you use your … [Read more...]
