Facebook recently introduced improvements to make it easier for marketers to create an immersive and expressive experience on Facebook Canvas Ads. What kind of improvements are we talking about? These Facebook Canvas Ads improvements include a preview sharing feature to easily share a draft … [Read more...]
Facebook’s Delivery Insights Will Help Marketers Win Ad Auctions
Once again, Facebook is giving marketers a glimpse into its marketing platform with its new tool so that they can understand how ads perform and what they can do to make their ads better. The name? Delivery Insights. With 3 million advertisers competing for the attention of more than a billion … [Read more...]
New deal with Yahoo could land Facebook Ads on Tumblr
Yahoo acquired Tumblr back in 2013, but the relationship hasn’t been as profitable as both parties had thought. They did have a brief honeymoon where Yahoo was seeing revenue, but the network mainly failed. Most recently, Yahoo wrote the value of Tumblr as 20 percent – ouch. To try to save their … [Read more...]
Get a Sneak Peek at Facebook Ads for Messenger
We knew that Facebook was going to roll out the new Facebook ads in their Messenger app in the second quarter. Well, now we can see what they will look like. Jonathan Tzou, director of marketing at GSV Labs, screenshotted a promotion for Uber that appeared at the top of his Messenger app: The … [Read more...]
What Marketers Need to Know About the New Instagram Feed Update
Instagram had some pretty big news for us this week. They announced that they will soon begin to filter the pictures in your feed based on an algorithm. That’s right – images will no longer be presented in the chronological order that they are posted. Instead, we will see the images the Instagram … [Read more...]
Lift API Gives Marketers Better Access to Facebook Ads’ Impact
The past few months have been filled with all kinds of new measurement tools for marketers. Guess what? Facebook has another shiny, new surprise for us. It is called Lift API. It lets more marketers, Facebook’s partners and other third-party measurement partners create their own life studies for … [Read more...]
What Marketers Need to Know About Cross-Device Tracking with Facebook Ads
Facebook is continuing to make itself the “cross-platform platform,” as they announced a way to track performance of advertising across devices. Now marketers can see how people are balancing desktop, mobile and tablet before they make a conversion. Through the new reporting, marketers can see … [Read more...]
How Conversion Lift Works for Facebook Ads
Measurement is one of the biggest hurdles for advertisers. Knowing how and when to invest in advertising is hard and current solutions don’t give you the complete picture. Do you really know which devices, platforms and channels are actually driving your business? So, of course Facebook stepped … [Read more...]
The Complete Guide to How Facebook Ads Are Tracking You
You don’t realize it, but you are telling Facebook exactly what you’re thinking – all the time. Every like, news story click, status update and photo caption is a bit of information that advertisers want to add to your file. Facebook says, "We show you ads based on things we think you care … [Read more...]
How to Set Up Facebook Bluetooth Beacons
Facebook Bluetooth beacons are a new way for you to connect with your customers. Even better, they’re FREE. Basically, Facebook Bluetooth beacons help people see more information about your business whenever they use Facebook during their visit. For now, Facebook Bluetooth beacons are still in … [Read more...]