Snapchat recently announced the launch of Snapchat Partners, its long-anticipated advertising API (application programming interface), which will hook up more than 20 tech-minded companies. The API promises to expand advertising dramatically on the platform in the long run. "Different marketers have … [Read more...]
Facebook Removes the 20% Rule Regarding Text on Ad Images
For advertisers that have struggled with the 20% text on ad images rule, you're probably thinking, "HURRAY! The stress is over!" Well, not exactly. I'll explain. First of all, the rule has been around for a few years. I know what you're probably wondering, how do you know if your text takes up … [Read more...]
Snapchat Acquires Startup with 3D Selfies
It turns out that a couple of months ago, Snapchat acquired a startup called Seene (previously Obvious Engineering). Seene lets you capture 3D selfies from your phone with a simple smartphone camera. Snapchat could use Seene’s format for a brand new category of selfie lenses, a new 3D photo format … [Read more...]
