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June 14, 2016

Snapchat Opens API, Prepares for an Advertising Gold Rush

Snapchat recently announced the launch of Snapchat Partners, its long-anticipated advertising API (application programming interface), which will hook up more than 20 tech-minded companies. The API promises to expand advertising dramatically on the platform in the long run. "Different marketers have … [Read more...]

Article by Jennifer Everett / Snapchat / api, business, digital advertising, digital advertising agency, digital marketing, snapchat, snapchat ads, snapchat advertising, snapchat api, snaphat stories

June 9, 2016

Facebook Removes the 20% Rule Regarding Text on Ad Images

For advertisers that have struggled with the 20% text on ad images rule, you're probably thinking, "HURRAY! The stress is over!" Well, not exactly. I'll explain. First of all, the rule has been around for a few years. I know what you're probably wondering, how do you know if your text takes up … [Read more...]

Article by Jennifer Everett / Facebook, Facebook

June 3, 2016

Snapchat Acquires Startup with 3D Selfies

It turns out that a couple of months ago, Snapchat acquired a startup called Seene (previously Obvious Engineering). Seene lets you capture 3D selfies from your phone with a simple smartphone camera. Snapchat could use Seene’s format for a brand new category of selfie lenses, a new 3D photo format … [Read more...]

Article by Jennifer Everett / Snapchat / 3D selfies, digital, selfies, snapchat, snapchat advertising, snapchat selfies, startup, tech

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