Facebook has added video to its lead-generation advertising offerings so feel free to rejoice if you are a Facebook advertising company. This will attract financial brands, automakers, insurance companies and big real estate players. It also includes a call-to-action button within the video unite … [Read more...]
WordPress Launches Facebook Instant Articles Plugin
A few weeks ago, Facebook announced that Instant Articles will be open to all publishers of any size and anywhere in the world on April 12, 2016. To make it easier for publishers to share their content to Facebook, they’ve partnered with Automattic, a parent company of WordPress.com VIP, to build a … [Read more...]
LinkedIn Introduces B2B Targeting Ads
How cool is this – advertisers can upload lists of up to 30,000 companies and LinkedIn will target ads to those companies’ employees. LinkedIn, we sincerely thank you for letting us use your own data of over eight million company pages to target our ads. This is similar to Facebook’s Custom … [Read more...]
Snapchat Poaches Facebook’s Ad Network Exec
Talk about scandal – Sriram Krishnan, the Facebook executive who has been running the company’s ad network was poached by Snapchat. Background on Krishnan: He joined Facebook back in 2013 and helped launch the ad network called Audience Network, in early 2014 so that Facebook could sell display … [Read more...]
Facebook’s Moments App Now Supports Video
Facebook’s Moments (their private photo-sharing application) now supports video sharing! This feature is available in the updated version of the Moments application for iOS and Android devices so don’t ignore your app updates list this week. P.S. In a few weeks, Moments will also let users include … [Read more...]
Facebook Canvas is a Brand New Experience for Users
Facebook Canvas Provides an Immersive and Expressive Experience Facebook has shown that it is committed to building an amazing mobile experience for people and they’ve opened a lot of new possibilities for advertisers. Trends have told Facebook that advertisers need a more sophisticated way to … [Read more...]
Advertisers Can Now Create Custom SnapChat Geofilters
Geofilter Your Next Big Event! It may be surprising, but Snapchat users don’t believe they have enough geofilter overlays. So, now they can make their own and define the areas that they’ll show up. Users can choose areas that are a minimum of 20,000 square feet – about the size of your office – to … [Read more...]
New Video Metrics Launched for Facebook Page Insights
Facebook Page Insights Updates & Additions! Today, Facebook rolled out a completely new video metrics interface in Page Insights. It has been redesigned and new metrics have been added! Wondering what you get access to now? Read on: Minutes Viewed [NEW]: The total minutes of watch … [Read more...]
Facebook’s Instant Articles Will Open in April
On April 12th during Facebook’s F8 conference, they will open the Instant Articles program to all publishers. That’s right – any size and anywhere in the world. Up to this point, Facebook has been working with a few hundred publishers around the world in order to build an incredibly fast and … [Read more...]
Facebook Is the Leader of App Advertising
No More Discussion, Facebook is the Most Effective Choice Social media is obviously the choice for advertising these days, but what platform should you use? Well, AppsFlyer tracked 2.5 billion app installs from October 2015 to January 2016 and found that Facebook was the top marketing option for … [Read more...]
