Facebook Ads

It takes a lot to get me to download a gaming app and play it on a regular basis. It takes even more to get me to make purchases within the app. But I know a good game when I see it, and when that rare moment does occur, I’m hardcore hooked. Gaming marketers have a tough job reaching players like … [Read more...]

The Internet is a big competitive place for a small business. Fortunately, Facebook offers a way for small business owners to put their business out there and connect with potential customers in that vast, intimidating space. Whether it’s through an organic video post or an engaging ad, the platform … [Read more...]

Facebook rolled out the new Info and Ads feature at the end of June to allow users to view all active ads businesses or a company for Facebook ads run across any Facebook-owned platform, including Instagram. Facebook created the feature to improve transparency across its services so users can better … [Read more...]

Facebook likes to give us teasers now and then for products and features we can expect sometime in the near future. This week, Facebook announced that advertisers will soon be able to run ads on Facebook Stories. With this new ad placement, Facebook also announced that advertisers will be able to … [Read more...]

Today, Facebook shared the financial highlights of its second quarter 2018 earnings report. The report reflects the numbers for the quarter ending June 30, 2018. For advertising revenue, Facebook reported $13.23 billion, a 42 percent year-over-year change. In contrast, second-quarter advertising … [Read more...]

Hasan Almasi / UnsplashFurther extending its efforts to create only positive experiences on the platform, Facebook recently announced that it is now removing posts that provoke violence. In a statement shared by The Verge, Facebook says, “There are certain forms of misinformation that have … [Read more...]

Deadlines for Facebook app review submissions are fast approaching. First, the deadline to re-request Facebook login permissions outside of email and default, as well as access to various API functionalities, is August 1, 2018. A bit further down the road, a deadline of February 1, 2019 is set for … [Read more...]

If you haven’t already noticed, Facebook has put into effect new requirements for Custom Audience as part of its effort to improve transparency and accountability. Custom Audience is a targeting option that allows you to upload a file containing customer information you’ve gathered from sign-ups and … [Read more...]

Augmented reality ads are going to appear in News Feed. According to Tech Crunch, Facebook is testing AR ads that allow shoppers to virtually try products. If the testing goes well, this new advertising capability will revolutionize the Facebook shopping experience. Facebook’s vice president of … [Read more...]

The sad truth we’re all burdened with is marketing costs money. That’s why we’re so careful about how we advertise. We want to be sure it’ll work before we invest both our budget and our time. It’s understandable that you’re skeptical about Facebook advertising (if you are). There are a lot of … [Read more...]