Facebook Ads

Please check following posts related to Facebook ads by Advertisemint.

March 29, 2018

Facebook to Stop Advertiser Access to Third-Party Data

Mark Zuckerberg speaking at F8 2017 Facebook makes more changes in response to the Cambridge Analytica scandal—this time, it’s eliminating third-party data from its ad targeting options. Because Facebook has less control over third-party data, for example, where or how they are collected, the … [Read more...]

March 28, 2018

Facebook Rolls Out 3 Ad Features That Drive In-Store Sales

Clicking that “Buy Now” or “Confirm Purchase” button on our phones gives us a little rush of excitement. It’s true. Then we wait eagerly for our package to arrive and feel that same rush of excitement when we see it at our doorstep or in our mailbox. As great as the online shopping experience is, … [Read more...]

March 27, 2018

Facebook Is Not Allowing New Chatbots in Its Platform

Facebook CEO Mark Zuckerberg speaks with Laurie Segall in a CNN interview. The Cambridge Analytica data breach scandal plaguing Facebook these past two weeks has sent the worried public in a panicked frenzy. Stocks dropped, investors sued, some users abandoned the network, and the FTC started an … [Read more...]

March 23, 2018

Want to Increase Your Facebook CTR? Mention a Kardashian

There’s no escaping the Kardashian name. You either can’t stand it or can’t get enough of it. In either case, the name is a dominant presence across magazine covers, news headlines, and social media. The world is always keeping up with the Kardashians in one way or another. We especially see them in … [Read more...]

March 22, 2018

How to Use the Exclusion Marketing Method to Improve Facebook Ad ROI

You likely know that you can use several different objectives for your Facebook ad campaigns. By selecting a campaign objective, you’re telling Facebook what you want from that campaign. This is very important because Facebook will optimize your ad campaign for that objective. For example, if you … [Read more...]

March 21, 2018

Facebook CEO Mark Zuckerberg Apologizes for Data Breach

When stories emerged that Cambridge Analytica used Facebook’s platform to harvest information from the profiles of 50 million people, the outraged public demanded CEO Mark Zuckerberg to step up and speak. Today, Zuckerberg posted a statement on his personal Facebook profile, apologizing for the … [Read more...]

March 20, 2018

New Facebook Ad Feature Helps Travel Brands Reach Prospective Travelers

Wouldn’t it be great if Facebook ads could convince prospective travelers to travel, to go on an adventure? Sometimes these prospective travelers need a little nudge to convince them to take the leap and book that flight or hotel room. In some cases, they simply need inspiration on where to go for … [Read more...]

March 18, 2018

Facebook’s Changes to News Feed Algorithm Increase Ad Costs

Photo courtesy of Entrepreneur.com Digital advertisers everywhere felt a lump in their throats when Facebook announced the changes to its News Feed algorithm two months ago, the change that prioritizes posts by family and friends over those by brands and publishers, that makes organic reach on … [Read more...]

March 8, 2018

Facebook to End Its Test of Explore Feed

The people have spoken: Explore Feed is out. Adam Mosseri, Facebook's head of News Feed, announced in a Newsroom post that Facebook is ending its test of a second feed (Explore) as a result of feedback from users who indicated that they prefer only one feed. Back in October 2017, Facebook tested … [Read more...]

March 7, 2018

Facebook Connected TV Ads: What You Need to Know

For years digital advertisers have fantasized over the amalgamation of social media and TV advertising. Wouldn’t it be great, they mused, if we could harness the power of Facebook’s superior ad targeting and measurement capabilities in TV commercials? This once seemingly implausible hybrid is now a … [Read more...]