Facebook Ads

There’s no escaping the Kardashian name. You either can’t stand it or can’t get enough of it. In either case, the name is a dominant presence across magazine covers, news headlines, and social media. The world is always keeping up with the Kardashians in one way or another. We especially see them in … [Read more...]

You likely know that you can use several different objectives for your Facebook ad campaigns. By selecting a campaign objective, you’re telling Facebook what you want from that campaign. This is very important because Facebook will optimize your ad campaign for that objective. For example, if you … [Read more...]

Wouldn’t it be great if Facebook ads could convince prospective travelers to travel, to go on an adventure? Sometimes these prospective travelers need a little nudge to convince them to take the leap and book that flight or hotel room. In some cases, they simply need inspiration on where to go for … [Read more...]

The people have spoken: Explore Feed is out. Adam Mosseri, Facebook's head of News Feed, announced in a Newsroom post that Facebook is ending its test of a second feed (Explore) as a result of feedback from users who indicated that they prefer only one feed. Back in October 2017, Facebook tested … [Read more...]

For years digital advertisers have fantasized over the amalgamation of social media and TV advertising. Wouldn’t it be great, they mused, if we could harness the power of Facebook’s superior ad targeting and measurement capabilities in TV commercials? This once seemingly implausible hybrid is now a … [Read more...]

Back in October, Facebook teased interactive 3D objects in News Feed. Now, Tech Crunch says Facebook is adding the final touches to stages one and two of its 3D posts, and the results are exciting for both developers and users alike. According to Tech Crunch, these 3D posts will now support the … [Read more...]

In addition to making clearer labels for its ad metrics, Facebook plans to remove some metrics that have been deemed redundant, outdated, not actionable, or infrequently used. Facebook believes removing these metrics will allow advertisers to easily analyze their metrics and determine which are most … [Read more...]

Facebook recently added its buy-and-sell platform Marketplace into its list of ad placements. To serve ads to Marketplace, advertisers must click the Marketplace and the native, banner, and interstitial option. Without the latter, advertisers can’t use the former. When advertisers choose to serve … [Read more...]