Facebook Ads

A recent survey conducted by Cowen and Company found that Google Search topped the charts in ROI. According to the survey, 48 percent of US senior ad buyers found it the most successful. Facebook came in second at 30 percent. According to Emarketer, both Google and Facebook have been improving … [Read more...]

For businesses with Facebook pages, there has been a great deal of uncertainty and concern regarding Facebook's recently announced changes coming to News Feed. The company has decided to show fewer business posts in feeds so as to make room for content that is more meaningful to users. As a result, … [Read more...]

Wherever there's a consumer, it's safe to assume there's a mobile device. And wherever there's a mobile device, there are going to be limitless social media interactions that influence online purchases. Facebook IQ conducted studies across various business types to discover insights about … [Read more...]

Facebook is rolling out the new ad interface, Ads Manager, this month. The new interface combines the ad creation and editing feature of Power Editor with Ads Manager’s ease of use. Changes to the new interface includes new workflows, publishing tools, and reports ultimately revolutionizing Facebook … [Read more...]

In the aftermath of the network's recent announcement about reducing news sources in News Feed, Facebook is distributing a two-question survey about publishers' trustworthiness to a new set of users every day. The survey, according to The Washington Post, will be used by the network to determine … [Read more...]

Perhaps you’ve heard of the 80/20 rule when it comes to your content. You should spend about 20 percent of your time creating content and 80 percent of your time promoting it. But how many of us do it? It’s a shame if you don’t. Think of all those hours of hard work you put in researching, writing, … [Read more...]

With Facebook now having more than two billion users, there are many opportunities for businesses to grow on the platform. Although your first thought might be the drop in organic reach for brands and publishers on News Feed, don’t forget the power of advertising on Facebook. Because of its … [Read more...]

During a time of heightened interest in cryptocurrency, especially in bitcoin, Facebook bans cryptocurrency ads. Rob Leathern, Facebook’s product management director, revealed Facebook’s new advertising policy on Tuesday. “We’ve created a new policy that prohibits ads that promote financial … [Read more...]

Networking is half the battle when expanding a customer base. WhatsApp's new business app helps business owners grow their companies and make connections. This app, called WhatsApp Business, is similar to Facebook Messenger and Skype: it helps business owners connect with their … [Read more...]