Facebook Ads

Facebook is rolling out the new ad interface, Ads Manager, this month. The new interface combines the ad creation and editing feature of Power Editor with Ads Manager’s ease of use. Changes to the new interface includes new workflows, publishing tools, and reports ultimately revolutionizing Facebook … [Read more...]

In the aftermath of the network's recent announcement about reducing news sources in News Feed, Facebook is distributing a two-question survey about publishers' trustworthiness to a new set of users every day. The survey, according to The Washington Post, will be used by the network to determine … [Read more...]

Perhaps you’ve heard of the 80/20 rule when it comes to your content. You should spend about 20 percent of your time creating content and 80 percent of your time promoting it. But how many of us do it? It’s a shame if you don’t. Think of all those hours of hard work you put in researching, writing, … [Read more...]

With Facebook now having more than two billion users, there are many opportunities for businesses to grow on the platform. Although your first thought might be the drop in organic reach for brands and publishers on News Feed, don’t forget the power of advertising on Facebook. Because of its … [Read more...]

During a time of heightened interest in cryptocurrency, especially in bitcoin, Facebook bans cryptocurrency ads. Rob Leathern, Facebook’s product management director, revealed Facebook’s new advertising policy on Tuesday. “We’ve created a new policy that prohibits ads that promote financial … [Read more...]

Networking is half the battle when expanding a customer base. WhatsApp's new business app helps business owners grow their companies and make connections. This app, called WhatsApp Business, is similar to Facebook Messenger and Skype: it helps business owners connect with their … [Read more...]

Facebook is a global platform with over 2.95 billion active users. This means that there is a potential audience of billions of people for your business. However, if you only write posts in one language, you are limiting your reach to a fraction of that number. So broaden your audience reach by … [Read more...]

Getting negative feedback on your Facebook ads can be upsetting. After all, you’ve worked so hard to craft your message and create stellar images or engaging videos. Why would anyone not want to see your awesome ads? Don’t take it personally. The Facebook News Feed has been running out of space … [Read more...]

Spam is a nuisance, especially when certain users continuously publish it on your Facebook page. You can, however, ban individual followers from posting on your page, liking your posts, posting comments, and messaging and liking your page. As an agency for advertising, we have had to whip out this … [Read more...]