There’s a reason everyone gets psyched for Super Bowl ads: they’re entertaining and often hilarious. When you get a good laugh out of an ad, it has value. It becomes memorable and shareable. Think of your favorite ad. Did it make you chuckle? Do you remember what it was for? If the answer was yes to … [Read more...]

It’s easy to envy the popular companies that have those simple but memorable slogans everyone recognizes. Creating a catchy slogan for your brand is one of your biggest challenges as a marketer. The slogan has to be easy to remember and understand, all while accurately and fully conveying the … [Read more...]

You have something to say, and you want to share it online. Awesome! That’s the best way to reach a large audience. But there’s a little something called search engine optimization, otherwise known as SEO, that is needed to boost your blog to the top of Google’s search feed. The better your SEO, the … [Read more...]

  Although most of us use visual creatives for advertising, which a Facebook advertising company does, there’s another option we should (but don’t often) try: audio ads. Just as effective, audio ads are especially impactful when they’re delivered through a popular digital music service like … [Read more...]

Naturally, the primary goal of any business is to maximize profits, which is an easy task only if the business has a strong, loyal customer base. But creating a strong customer base is not an easy task, and you have to thrive and strive to achieve it. Today, conversion rate optimization has … [Read more...]

We’ve all done it. We get excited about a product we see online, or a cool ad peaks our curiosity so we add the product to our cart…and then we leave before completing the purchase. Whether it’s because we’re interrupted, want to rethink our financial situation, or decide we need a second … [Read more...]

If you rely on email marketing, you wouldn’t want your emails to go straight into your customers’ trash folder. However, if you’re not doing email marketing correctly, your emails may land exactly in that folder. Marketo, a company that offers engagement marketing software and solutions, talks … [Read more...]

Looking through Oculus Go’s app store, you’re suddenly struck by crippling indecision. There are hundreds of apps and games to download, but you don’t know which to choose. You neither have the time nor the patience to look through all of the reviews, ratings, and previews to determine which app is … [Read more...]

Even as you read this, it’s highly likely you’re doing so on your mobile device. That’s why it’s no surprise Emarketer reports that mobile will constitute 69.9 percent of all digital advertising in 2018. Additionally, mobile maintains a 33.9 percent share of all US ad spend, with expectations to … [Read more...]

The internet is brimming with ad tech opportunities. It is like a warped, Salvador Dali-designed, spellbound fever dream where anything can happen. The Internet is becoming more of a digital domain of social life than a simple search tool it once was. In many ways, the ascension of social media … [Read more...]