Word of mouth is still one of the most powerful forms of marketing all over the world. People trust other people they admire more than brands and their sales tactics. That’s why influencer marketing is on the rise. It’s based on authenticity and trust.  To gather an audience and recommend … [Read more...]

Kyle Smith / Unsplash Do you want to discover an audience, grow your business, drive sales, and get more traffic? Start by asking who your customers are and what they want. How? With social listening. Social listening is when you monitor the mentions of your brand, products, competitors, and … [Read more...]

Campaign Creators / Unsplash Whether you’re a veteran marketing professional or you’re transitioning to the industry for the first time, your campaigns need to have a solid foundation in marketing theories. Based on customers’ desires and motivations for taking action, these concepts help us … [Read more...]

Chase Chappell / Unplash The world of social media has opened up a range of marketing opportunities. With social media marketing, by focusing on the detail of your customer demographic, behaviors, and the social media platform itself, you can host a successful online marketing campaign with a … [Read more...]

Campaign Creators / Unsplash Social media is now a significant part of people’s lives. According to Emarsys, there are 3.5 billion social media users, or about 45 percent of the entire global population. Review42 reported that people spend an average of three hours per day on social media … [Read more...]

Wonderlane / Unsplash Today, more and more schools are discovering ways to use social media to meet multiple goals. Learning institutions are turning to their social channels to spread information faster, create and nurture a sense of community, and generate awareness on course offerings and … [Read more...]

Bench Accounting / UnsplashIf you run a business that is active on social media, it’s almost inevitable that you’ll receive a negative comment sooner or later. Whether or not you feel the negativity is justified, you’ll need a plan in place to respond.  Many brands completely ignoring negative … [Read more...]

Nghia Nguyen/UnsplashSocial media has become an integral part of every digital marketing strategy. With more than 3.8 billion people using social media, businesses can no longer ignore social media marketing.   Because of social media growth, the demand for social media managers is increasing. … [Read more...]

Cannabis is not only one of the most lucrative industries, but it’s also one of the fastest growing. According to recent statistics, the cannabis industry is expected to grow to a whopping $73.6 billion by 2027. Therefore, if you’re considering investing in the highly lucrative cannabis industry, … [Read more...]

With orders to stay at home and practice social distancing, businesses across different industries are taking a hit. Restaurants and bars have been ordered to close. Events, such as Coachella and the 2020 Olympics, have been postponed. Businesses are shrinking, sending some Americans home without … [Read more...]