March 23, 2019
Anna Hubbel, writer at AdvertiseMint, Facebook ads agency
Image Courtesy of Pexels
Developers will soon learn more about the rumored mobile-app gaming platform Snap Inc. has been keeping on the down low. According to Cheddar, the company plans to announce the platform at its first summit for content and developer partners on April 4.
Under the code name Project Cognac, the platform will reportedly feature games from third-party developers. The games will be uniquely designed for Snapchat, giving users yet another reason to use the app.
The rumor of mobile-app games coming to Snapchat has been ongoing based on the company’s recent activity. Last year, Snap acquired the Australian gaming studio Prettygreat, the same studio with the talent that created the popular Fruit Ninja and Jetpack Joyride games. Additionally, it was previously reported that Snap acquired PlayCanvas, a web-based game-engine startup.
To get its toes wet, as well as to perhaps tease the company’s new-found interest in games, Snap launched a few simple augmented-reality games in the Snapchat app in early 2018. Also, Chinese tech giant Tencent, which previously bought about 10 percent of Snap’s publicly traded shares, had said it was interested in working with Snap to create mobile games. However, nothing has been confirmed on whether such a collaboration is part of the new gaming platform.
Although the company has not publicly commented on the rumor about the mobile app gaming platform, it appears to be legitimate.
Mobile-app games through Snapchat could offer new revenue streams. With a gaming platform, Snap would likely give advertisers a new channel for reaching consumers through in-game ads. Additionally, there’s the possibility of in-app purchases. Both options are viable, especially since two years ago Snap introduced ads that open into interactive apps and games. The company is clearly opening the door for new revenue opportunities. Attracting both gamers and advertisers alike, the new gaming platform could result in a much-needed spike in Snapchat’s user growth.