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April 16, 2018

5 Key Qualities of a Perfect YouTube Channel

Okay, I have to admit. There is no perfect YouTube channel. The title is a bit of a misnomer. The reason? Perfection means there is only one way to do something, one route to walk. But that’s not true. We all like different content. Some like serious videos, others like cat videos, and a third group … [Read more...]

April 4, 2018

3 Uses of Facebook Messenger Bots to Improve Your Business

Social media channels are too important to neglect. In today’s digital marketing environment, most webmasters, marketers, and entrepreneurs constantly look for the big, shiny new thing, the new update, the new feature, and the new product that will change the marketing game forever. If you’re in … [Read more...]

March 27, 2018

Five AdWords Mistakes That Will Cost Your Business

Digital marketers rely on Google AdWords to attract users, build traffic, and generate leads, yet many fall short on achieving success. Errors often occur because marketers simply don’t understand the technology, or they are trying to bite off more than they can chew. Whatever the cause, mistakes on … [Read more...]

March 22, 2018

How to Use the Exclusion Marketing Method to Improve Facebook Ad ROI

You likely know that you can use several different objectives for your Facebook ad campaigns. By selecting a campaign objective, you’re telling Facebook what you want from that campaign. This is very important because Facebook will optimize your ad campaign for that objective. For example, if you … [Read more...]

March 17, 2018

What Is Amazon Advertising?

Amazon.com (commonly known as, simply, Amazon) routinely sets unprecedented heights for the e-commerce industry. An estimated 54 percent of online shoppers go directly to Amazon to purchase products. Amazon began as a humble online bookstore. Today, it’s the single largest e-commerce website in the … [Read more...]

March 6, 2018

Do Not Overlook Social Media Marketing. Here’s Why (Infographic)

As much as we don't want to admit it, most of us are very close to becoming social media addicts. And why not? There are endless possibilities that the internet offers, and we are not shy to use them. A social media account has many purposes. Got promoted? Tell your friends. Are you bored? Browse … [Read more...]

February 24, 2018

13 Ways to Automate ManyChat with Zapier Integrations

Communicating with your current and prospective customers—answering questions, fulfilling requests—is important to running your business. Unfortunately, answering all questions and requests from hundreds of customers is a cumbersome and time-consuming task—until now. Recently, tech service … [Read more...]

February 21, 2018

The Science of Facebook Ad A/B Testing for a Content Marketing Boost

Wouldn’t it be great if every Facebook ad you invested in returned stellar results? Meaning, what if your ad got plenty of likes, attention, subscribers, and buys? Unfortunately, most ads you put up on Facebook won’t perform as swimmingly as planned. After all, research can only tell you so much … [Read more...]

February 15, 2018

11 Outdated UX Designs You Are Still Using

Online marketing is becoming increasingly challenging as the days go by. For your brand to stand out in a big sea of big marketing fishes, you’ll need to ensure that your site offers the best possible user experience (UX). Give your visitors a pleasant feeling when they reach your platform, and … [Read more...]

February 11, 2018

Why Your Instagram Account Isn’t Growing As Fast As You Hoped

For many of us, social media can seem equally alluring and evasive. On one hand, online success seems easily tangible by posting content. On the other hand, there’s no guarantee you’ll gain traction or followers, even with planning, time, and hard work. If you find yourself wondering why your … [Read more...]

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