Advertising agency or freelancer? Freelancer or in-house account manager? When seeking an expert who will manage your Facebook ad campaigns, you are met with a few options, and one of those options may be to hire a Facebook advertising agency. Before you choose the partner with whom you want to work … [Read more...]
How to Report Fake Facebook Ads
Although Facebook takes great measures to keep users safe from fraud through rules and regulations that even we as a social media advertising agency have to follow, certain scam artists have still been known to slip by undetected. Now, you can doing something about these fake Facebook ads without … [Read more...]
Snapchat Opens API, Prepares for an Advertising Gold Rush
Snapchat recently announced the launch of Snapchat Partners, its long-anticipated advertising API (application programming interface), which will hook up more than 20 tech-minded companies. The API promises to expand advertising dramatically on the platform in the long run. "Different marketers have … [Read more...]
Facebook Removes the 20% Rule Regarding Text on Ad Images
For advertisers that have struggled with the 20% text on ad images rule, you're probably thinking, "HURRAY! The stress is over!" Well, not exactly. I'll explain. First of all, the rule has been around for a few years. I know what you're probably wondering, how do you know if your text takes up … [Read more...]
Snapchat Acquires Startup with 3D Selfies
It turns out that a couple of months ago, Snapchat acquired a startup called Seene (previously Obvious Engineering). Seene lets you capture 3D selfies from your phone with a simple smartphone camera. Snapchat could use Seene’s format for a brand new category of selfie lenses, a new 3D photo format … [Read more...]
Facebook Wants to Sell Offsite Ads
Previously, if you were either not a Facebook user or not logged into the social network, then Facebook advertising on third party websites or mobile apps powered by the Facebook Audience Network would not be visible to you. Guess what - that all changes today. Now, Facebook will help marketers … [Read more...]
15 Reasons That Will Convince You to Advertise on Snapchat
In 2015, six billion videos were posted every day to Snapchat from its 100 million daily users. The platform now has 190 million daily active users worldwide. According to Statista, Snapchat generated 10 billion mobile video views per day as of May 2016. Snapchat advertising is a lucrative business … [Read more...]
Facebook Introduces New Features for Local Awareness Ads
Since Facebook launched Local Awareness ads, there have been quite a few leading advertisers taking advantage of the dynamic creative and delivery features that are unique to this objective. Facebook has tried to meet the needs of their advertisers (as always) by introducing new ad formats that … [Read more...]
Facebook Rights Manager Brings an End to Freebooting
Facebook has unveiled Rights Manager, a new tool that allows brands to stake video ownership, monitor and manage the way owned videos are used across Facebook. While video is extremely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright … [Read more...]
Facebook’s 2016 F8: Analytics for Apps
At the F8 conference, Facebook revealed enhancements of Analytics for Apps such as deeper audience insights, push and in-app notifications (beta), powerful breakdowns, and an App Events Export API so you can analyze data offline. Facebook Analytics for Apps is a powerful solution to understand … [Read more...]
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