Brands that target young consumers, specifically teens and young adults, should consider adding Snapchat to their marketing plans. Snapchat’s core audience is made up of millennials (born between 1980 and 1994) and generation Zs (born between 1995 and 2015). Ninety percent of people between the ages … [Read more...]
A Beginner’s Guide to Pinterest Marketing
Are you wondering if Pinterest is a good choice for marketing your business? According to Pinterest, 35.5 million U.S. users engage with style content, 45 million with home content, and 52 million with beauty content. Moreover, 72% of food and drink audiences and 78% of travel audiences have made a … [Read more...]
How to Sell on Amazon: Tips for Beginners
Amazon’s seller platform attracts all types of businesses, from Fortune 500 companies to solo artisans. Amazon gets 195 million unique visitors every month, and that’s just in the United States. Third-party sellers were allowed to join the platform in 1999, and today they account for almost 60% of … [Read more...]
How to Promote Your Business Using a Pinterest Marketing Strategy
Pinterest is a visual search engine, an ideal platform for businesses in industries such as beauty, fashion, food, home design, and travel. Pinterest has more than 335 million active users each month, and the Pew Research Center found that 28% of adult social media users are on the platform. While a … [Read more...]
How to Build a Social Media Campaign for a Niche Audience
When you have a niche audience, your net is smaller, and you have to be more purposeful about your marketing tactics. However, the people you can catch with your net will be quality leads, and you can get a lot out of a small highly interested audience. Here’s how to design a social media campaign … [Read more...]
Facebook Advertising Statistics for 2020 Every Marketer Should Know
During Q3 of 2020, Facebook reported that it has 1.82 billion daily active users and 2.74 billion monthly active users. That’s a lot of people who are viewing Facebook ads every day. Plus, as many as 1.6 billion people around the globe are connected to a small business on Facebook. As a Facebook … [Read more...]
How to Go Live on Facebook
Facebook Live lets you broadcast in-the-moment videos from a mobile device or computer. Marketers (and this Facebook ad agency) love this feature for its simplicity: No editing is required, and the authenticity of the footage appeals to viewers. Authentic content reigns supreme (any Facebook … [Read more...]
How to Make Money on Instagram
Instagram is both inspirational and aspirational, and it’s definitely possible to persuade someone to want what you show in your post, whether that’s a product, service, or lifestyle. When you’re able to make your followers say, “I want that!” you can cash in. In the meantime, you can dip your … [Read more...]
How to Make a TikTok Video: A Guide for Beginners
Once popular among only tweens and teens, companies partner with a TikTok advertising agency and now head to TikTok to connect with influencers and create sponsored content. Whatever your goal, here’s how to make a TikTok video and get the most out of the platform. TikTok videos can be three … [Read more...]