Facebook Ads

When advertising through Facebook, visuals need to communicate information about a brand or product efficiently and succinctly to capture an audience's attention before they scroll past it. Videos in particular can be very effective when employed strategically. When advertising with video on … [Read more...]

Today, Facebook announced in a private email to certified Facebook advertisers that the Facebook Blueprint Certification extends to 18 months. Previously, the certification only extended to 12. This extension is a harbinger of good news to Facebook advertisers who don’t want to retake the test and … [Read more...]

Earlier this week one of our account managers discovered a new feature Facebook is currently testing: value-based Lookalike Audience. A value-based Lookalike Audience helps you serve ads to people who are similar to your highest value customers. To create a value-based Lookalike Audience, you … [Read more...]

Facebook is homing in on the health industry, inviting selected pharmaceutical marketers and industry leaders to a health summit in New York on June 6. The theme, according to CNBC findings, is "Health in the era of mobile." This recent networking initiative, referred to as Facebook Health, aims … [Read more...]

Facebook will soon roll out an upgraded Live product that allows you to invite a colleague to your broadcast. With this new collaborative feature, you and a colleague can go live from different places and still appear in the same screen. All you need to do is invite someone from your contact list by … [Read more...]

According to several sources, Facebook is offering its ad targeting data and Business Manager-esque platform to publishers, helping them easily sell ad placements to advertisers with laser precision targeting. The new dashboard reminiscent of Facebook’s Business Manager, called Audience Direct, … [Read more...]

Earlier this month, Facebook announced that its monthly users rose to 1.94 billion and its daily users to 1.28 billion, an 18% increase from last year. This news, taken from Facebook’s quarterly earnings report, has advertisers rejoicing as an increase in active users can be lucrative: more active … [Read more...]

There's always that one individual that manages to finagle his or her way into a Facebook group just to troll. But Facebook is putting a stop to that. Just recently, it was announced that Facebook Groups can now screen potential new members when they request to join a group page. With the new … [Read more...]

Recently, Facebook updated the lead ad form to allow you to include conditional answers, which automatically change according to the customer’s previous response. Examine the example below. As you can see, the first question contains two different answers. In the example above, I answered … [Read more...]

Today, one of Facebook’s representatives announced, in a private email to advertisers, that a bug within Facebook’s advertising system misattributed some clicks on video carousel ads as link clicks. The representative claimed that the bug occurred when users accessed Facebook’s website through their … [Read more...]